---
title: "Ag13 Batteries — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/ag13-batteries"
last_updated: "2026-07-31T10:01:04.627Z"
locale: en
meta:
description: "Niche score 35/100 · £119K/yr market · 114K searches/yr · £4.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £119K/yr market · 114K searches/yr · £4.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ag13 Batteries — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **ag13 batteries**
**Skip it**
Prices mostly outside the sweet spot ($2.72–$5.97) — this niche doesn't clear our bar today.
Market size 28Growth 10Conversion 100Competition 14Returns 99Price range 0Avg price 12Brand share 28Review moat 23Quality gap 32
**Conversion**
**Incredible****24.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£119K**
£119K/yr · 114K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,812.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.31**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-30.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.72–£5.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ag13 batteries is a £119K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ag13 batteries market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£108K–£129K**
- units × avg price
- **Conversion rate**
- **24.3%**
- **Avg BSR**
- **#157**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**7%**
- 5 Plus62% - Tanatare9% - Duracell7% - Beidongli5% - Bonai5% - LiCB5% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -30.0% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/ag13-batteries/trend)
## **Top ag13 batteries search terms**
- **ag13 batteries**68K/yr-24.1%18.7% conv. - **ag13 button cell battery**20K/yr-46.0%16.4% conv. - **ag13**8K/yr-17.9%14.5% conv. - **ag13 battery**11K/yr-30.1%13.1% conv. - **ag13/lr44 batteries 1.5 v**7K/yr-45.0%22.5% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/ag13-batteries/search-terms)
## **Top ag13 batteries products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£18K30%£36K45%£54K60%£71K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LR44 AG13 A76 357 SR44 L1154 1.5V Alkaline Button Cell Batteries (10 Pack) High Capacity Coin Batteries for Watches Key Fobs Toys & Small Electronics**5 Plus**£2.72**4.6★12,495 rev](https://www.amazon.co.uk/dp/B08YNR3RZY) [2**LR44 AG13 A76 357 303 SR44 L1154 LR1154 1.5V Alkaline Button Cell Batteries (20 Pack) High Capacity Coin Batteries for Watches Toys Key Fobs & Small Electronics**5 Plus**£3.82**4.6★12,495 rev](https://www.amazon.co.uk/dp/B08YNPQDNN) [3**Tanatare LR44 Battery 40-Pack 1.5V Alkaline Button Cell Batteries AG13 A76 SR44 357 303 for Watches Toys Calculators Hearing Aids 5-Year Shelf Life Long-Lasting Performance a76 battery**Tanatare**£5.97**4.5★711 rev](https://www.amazon.co.uk/dp/B0D7MK3NTF) [4**DURACELL LR44 (8 Pack) Specialty Alkaline Battery 1.5V (A76) +50% EXTRA LIFE For Thermometers Flashlights Watches Security Systems & Medical Devices 5Year Storage Guarantee - Leak Prevention**Duracell**£4.90**4.7★17,237 rev](https://www.amazon.co.uk/dp/B06WVD81JX) [5**LR44 AG13 357 303 SR44 Battery 1.5V Button Coin Cell Batteries 3-Year Warranty**Beidongli**£3.66**4.5★1,654 rev](https://www.amazon.co.uk/dp/B098SLL8GW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**25 PCS LR44 AG13 357 303 SR44 A76 Battery 1.5V Button Coin Cell Batteries for Small Electronics**wowpower**£2.73**33 rev9mo ago](https://www.amazon.co.uk/dp/B0FX2V85H3) [**Tanatare LR44 Battery 40-Pack 1.5V Alkaline Button Cell Batteries AG13 A76 SR44 357 303 for Watches Toys Calculators Hearing Aids 5-Year Shelf Life Long-Lasting Performance a76 battery**Tanatare**£5.97**711 rev2y ago](https://www.amazon.co.uk/dp/B0D7MK3NTF) [**LR44 Battery AG13 1.5V Alkaline Button Cell Coin Batteries 357 A76 SR44 for Watch Toys No Mercury 32pcs 3 year warranty (lr44-32pcs)**avmzvo**£4.16**5,163 rev4y ago](https://www.amazon.co.uk/dp/B096LGKWYJ) [**LR44 AG13 357 303 SR44 Battery 1.5V Button Coin Cell Batteries 3-Year Warranty**Beidongli**£3.66**1,654 rev4y ago](https://www.amazon.co.uk/dp/B098SLL8GW) [**BONAI 50-Pack LR44 Alkaline Button Cell Batteries 1.5V A76 AG13 LR44 Equivalent Leak-Proof Seal Design for Watches Toys and Calculators**Bonai**£5.94**2,018 rev5y ago](https://www.amazon.co.uk/dp/B08MZK2T5Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**25 PCS LR44 AG13 357 303 SR44 A76 Battery 1.5V Button Coin Cell Batteries for Small Electronics**wowpower**£2.73**4.3★**▲ 355%**](https://www.amazon.co.uk/dp/B0FX2V85H3) [**LR44 Battery AG13 1.5V Alkaline Button Cell Coin Batteries 357 A76 SR44 for Watch Toys No Mercury 32pcs 3 year warranty (lr44-32pcs)**avmzvo**£4.16**4.6★**▲ 93%**](https://www.amazon.co.uk/dp/B096LGKWYJ) [**BONAI 50-Pack LR44 Alkaline Button Cell Batteries 1.5V A76 AG13 LR44 Equivalent Leak-Proof Seal Design for Watches Toys and Calculators**Bonai**£5.94**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B08MZK2T5Q) [**DURACELL LR44 (8 Pack) Specialty Alkaline Battery 1.5V (A76) +50% EXTRA LIFE For Thermometers Flashlights Watches Security Systems & Medical Devices 5Year Storage Guarantee - Leak Prevention**Duracell**£4.90**4.7★**▲ 44%**](https://www.amazon.co.uk/dp/B06WVD81JX) [**LR44 AG13 A76 357 SR44 L1154 1.5V Alkaline Button Cell Batteries (10 Pack) High Capacity Coin Batteries for Watches Key Fobs Toys & Small Electronics**5 Plus**£2.72**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B08YNR3RZY)
**~~View all trending →~~**
## **What buyers say about ag13 batteries**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**42%
*“Excellent value for money”*
**Battery Life**16%
*“long battery life”*
**Advertised Vs Actual Product**16%
*“Exactly as pictured & described”*
**Quality-Overall**11%
*“Good product Good quality quick delivery recommend you buy from this seller thank you”*
**Size-Overall**4%
*“Perfect fit”*
**Durability**3%
*“they hold up remarkably well”*
**Ease Of Use**3%
*“Easy to Use”*
**Compatibility-Overall**1%
*“Ease of use;compatibility”*
**Functionality-Overall**1%
*“My little torch now works again”*
**Charging**1%
*“Charged Up”*
### **What buyers complain about **
**Battery Life**28%
*“Very poor batteries”*
**Value For Money**14%
*“Cheapest around”*
**Durability**12%
*“Not long lasting”*
**Functionality-Overall**10%
*“Didnt work”*
**Size-Overall**5%
*“Didn't fit”*
**Touch/Button Controls**3%
*“Large button batteries”*
**Adhesion/Stickiness**3%
*“A sticky label to protect contact impossible to remove”*
**Ease Of Use**2%
*“No use”*
**Quality-Overall**2%
*“Low quality”*
**Audio Quality**1%
*“did not sound correctly”*
### **Top return reasons **
**Size-Overall**77%
**Functionality-Overall**10%
**Compatibility-Overall**3%
**Battery Life**3%
**Durability**2%
**Certifications**2%
**Quality-Overall**2%
**Advertised Vs Actual Product**1%
**Brightness/Shine/Glow**0%
**Defective Material/Parts**0%
## **Common questions**
- **Is ag13 batteries profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (35/100).
- **How competitive is the ag13 batteries niche?**
- 8 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in ag13 batteries?**
- Top complaints mined from reviews: Battery Life, Value For Money, Durability. The return rate is 0.2%.
- **When does demand for ag13 batteries peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the ag13 batteries niche?**
- Listings span £2.72–£5.97; the average listing price is £4.31 (sweet spot $15–$100). The average incumbent carries 7,813 reviews — the moat a new listing must climb.
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