---
title: "23a Battery 12v — £307K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/23a-battery-12v"
last_updated: "2026-07-31T10:25:15.975Z"
locale: en
meta:
description: "Niche score 37/100 · £307K/yr market · 266K searches/yr · £3.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £307K/yr market · 266K searches/yr · £3.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "23a Battery 12v — £307K/yr Amazon UK Niche (2026) - Flapen"
---
# **23a battery 12v**
**Skip it**
Prices mostly outside the sweet spot ($2.90–$5.31) — this niche doesn't clear our bar today.
Market size 51Growth 13Conversion 100Competition 17Returns 99Price range 0Avg price 10Brand share 12Review moat 14Quality gap 23
**Conversion**
**Incredible****31.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£307K**
£307K/yr · 266K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****23,725.45**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£3.64**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.90–£5.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 23a battery 12v is a £307K/yr Amazon United Kingdom market (266K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **23a battery 12v market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£291K–£364K**
- units × avg price
- **Conversion rate**
- **31.8%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**2%**
- Duracell54% - Amazon Basics16% - LiCB11% - GP10% - wowpower4% - Energizer3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/23a-battery-12v/trend)
## **Top 23a battery 12v search terms**
- **23a battery 12v**55K/yr-13.8%33.5% conv. - **a23 batteries**34K/yr-22.3%30.4% conv. - **23a 12v alkaline battery**25K/yr-17.4%29.3% conv. - **mn21/23 battery duracell 12v**20K/yr-7.1%39.1% conv. - **23a battery**14K/yr-41.9%23.7% conv. - **a23s 12v battery**13K/yr-38.7%24.4% conv. - **a23 battery**13K/yr-39.1%22.1% conv. - **mn21 battery**13K/yr-25.4%25.5% conv. - **lrv08 battery**10K/yr+13.9%17.3% conv. - **23a 12v battery**13K/yr-46.1%25.4% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/23a-battery-12v/search-terms)
## **Top 23a battery 12v products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£46K30%£92K45%£138K60%£184K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DURACELL MN21 (2 Pack) Specialty Alkaline Battery 12V (A23/23A/V23GA/LRV08/8LR932) Long life guarantee For Remotes Wireless Doorbells Security Systems 5Year Storage Guarantee -Leak Prevention**Duracell**£2.96**4.7★128,404 rev](https://www.amazon.co.uk/dp/B003UOWDCG) [2**Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power**Amazon Basics**£3.10**4.5★38,842 rev](https://www.amazon.co.uk/dp/B07GNMFLKH) [3**LiCB 23A A23 12V Alkaline Battery (5PCS)**LiCB**£3.44**4.6★11,263 rev](https://www.amazon.co.uk/dp/B07V26VLQ1) [4**2pk Duracell MN21 Alkaline 12V Battery A23 MN21 23AF 23AE V23GA GP23A L1028**Duracell**£3.40**4.7★2,842 rev](https://www.amazon.co.uk/dp/B07H8PZ6BW) [5**23A X 12v battery Alkaline Batteries Pack of 10 (also known as 23A / 23AE / MN21) batteries 1.5V by GP Batteries Type 23AX 12V Cell Size Extra Alkaline**GP**£5.31**4.6★7,816 rev](https://www.amazon.co.uk/dp/B07QLSNHQ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**23A 12V Alkaline Battery 5 Pack A23/ MN21/ L1028/ V23GA/ LRV08 for Remote Controls Wireless Doorbells Security Systems**wowpower**£2.90**421 rev1y ago](https://www.amazon.co.uk/dp/B0DXPJQVGZ) [**5Pcs 23A A23 12V Alkaline Battery MN21/ A23 / 23A / V23GA / LRV08 / 8LR932 for use in remote controls wireless doorbells and security systems**AJ Star**£3.27**1,301 rev3y ago](https://www.amazon.co.uk/dp/B0BQ8JK664) [**2pk Duracell MN21 Alkaline 12V Battery A23 MN21 23AF 23AE V23GA GP23A L1028**Duracell**£3.40**2,842 rev5y ago](https://www.amazon.co.uk/dp/B07H8PZ6BW) [**LiCB 23A A23 12V Alkaline Battery (5PCS)**LiCB**£3.44**11,263 rev7y ago](https://www.amazon.co.uk/dp/B07V26VLQ1) [**Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power**Amazon Basics**£3.10**38,842 rev7y ago](https://www.amazon.co.uk/dp/B07GNMFLKH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GP Super 23A 12V High Voltage Alkaline Battery (Pack of 5)**GP**£2.95**4.6★**▲ 159%**](https://www.amazon.co.uk/dp/B000CSLIP6) [**DURACELL MN21 (2 Pack) Specialty Alkaline Battery 12V (A23/23A/V23GA/LRV08/8LR932) Long life guarantee For Remotes Wireless Doorbells Security Systems 5Year Storage Guarantee -Leak Prevention**Duracell**£2.96**4.7★**▲ 121%**](https://www.amazon.co.uk/dp/B003UOWDCG) [**23A 12V Alkaline Battery 5 Pack A23/ MN21/ L1028/ V23GA/ LRV08 for Remote Controls Wireless Doorbells Security Systems**wowpower**£2.90**4.7★**▲ 48%**](https://www.amazon.co.uk/dp/B0DXPJQVGZ) [**23A X 12v battery Alkaline Batteries Pack of 10 (also known as 23A / 23AE / MN21) batteries 1.5V by GP Batteries Type 23AX 12V Cell Size Extra Alkaline**GP**£5.31**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B07QLSNHQ7) [**LiCB 23A A23 12V Alkaline Battery (10PCS)**LiCB**£5.00**4.6★**— 8%**](https://www.amazon.co.uk/dp/B07DHMNC9M)
**~~View all trending →~~**
## **What buyers say about 23a battery 12v**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Good value for money”*
**Battery Life**21%
*“Great battery life”*
**Quality-Overall**18%
*“Good quality”*
**Advertised Vs Actual Product**15%
*“Exactly as pictured”*
**Size-Overall**5%
*“Perfect fit”*
**Durability**3%
*“longevity of use”*
**Remote Control**2%
*“Great for remote for light plugs arrived quickly”*
**Ease Of Use**2%
*“Easy to use”*
**Color**1%
*“Can't go wrong with the cooper colour top”*
**Connectivity-Overall**1%
*“Ideal for the wireless doorbell”*
### **What buyers complain about **
**Battery Life**35%
*“no significant life in the battery”*
**Size-Overall**13%
*“Larger diameter than the 23AE battery”*
**Durability**12%
*“Don't last long”*
**Value For Money**10%
*“as always not cheap”*
**Defective Material/Parts**7%
*“Faulty”*
**Quality-Overall**5%
*“Poor quality”*
**Computation Performance**2%
*“Bit slow”*
**Functionality-Overall**2%
*“Bit slow”*
**Heating**2%
*“These batteries heat up to 'too hot to touch'”*
### **Top return reasons **
**Size-Overall**60%
**Functionality-Overall**12%
**Compatibility-Overall**8%
**Defective Material/Parts**5%
**Battery Life**3%
**Certifications**2%
**Product Condition**2%
**Value For Money**2%
**Charging**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is 23a battery 12v profitable to sell on Amazon United Kingdom?**
- The niche generates £307K/yr across 11 tracked products. 90-day search growth is -23.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the 23a battery 12v niche?**
- 7 brands and 73 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in 23a battery 12v?**
- Top complaints mined from reviews: Battery Life, Size-Overall, Durability. The return rate is 0.2%.
- **When does demand for 23a battery 12v peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the 23a battery 12v niche?**
- Listings span £2.90–£5.31; the average listing price is £3.64 (sweet spot $15–$100). The average incumbent carries 23,725 reviews — the moat a new listing must climb.
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