---
title: "22 Inch Tv — £115K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/22-inch-tv"
last_updated: "2026-07-31T14:11:57.695Z"
locale: en
meta:
description: "Niche score 43/100 · £115K/yr market · 90K searches/yr · £105.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £115K/yr market · 90K searches/yr · £105.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "22 Inch Tv — £115K/yr Amazon UK Niche (2026) - Flapen"
---
# **22 inch tv**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 27Growth 22Conversion 15Competition 43Returns 62Price range 37Avg price 73Brand share 36Review moat 79Quality gap 82
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****411.43**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£105.00**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£53.96–£179.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£115K**
£115K/yr · 90K searches
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, 22 inch tv is a £115K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **22 inch tv market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£105K–£131K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **22.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**14%**
- Cello36% - Antteq16% - ZOSHING12% - HYE11% - HKC9% - Westinghouse3% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -5.8% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/22-inch-tv/trend)
## **Top 22 inch tv search terms**
- **22 inch smart tv**37K/yr-0.4%1.1% conv. - **22 inch tv**23K/yr-9.6%1.3% conv. - **22inch smart tv**9K/yr-6.5%1.5% conv. - **21 inch smart tv**7K/yr-14.3%0.5% conv. - **21 inch tv**9K/yr-10.5%0.8% conv. - **22 tv**5K/yr-3.5%0.9% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/22-inch-tv/search-terms)
## **Top 22 inch tv products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£11K15%£17K20%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cello C2226TZH 22 Tizen OS Smart LED TV 240V By Samsung Freeview & FreeSat Gaming Hub Pitch Perfect Speakers UK Made Ideal for Kitchen Bedroom or Small Spaces**Cello**£126.78**4.4★65 rev](https://www.amazon.co.uk/dp/B0GHRK4X1B) [2**Antteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen**Antteq**£82.38**4.7★5 rev](https://www.amazon.co.uk/dp/B0H2M6XDCN) [3**HYE TV - Smart TV 24 Screen Size HD Ready Resolution Apple AirPlay Samsung Tizen OS & Gaming Hub Versatile Connectivity Black Perfect For Streaming Gaming & Entertainment - 24HDS1008**HYE**£86.83**4.0★358 rev](https://www.amazon.co.uk/dp/B0F6YYDN1Q) [4**Cello 22 inch LED TV C2224SH with Freeview & Satellite Easy Setup Mains Powered Non-Smart USB Record from Live TV Frameless Style Pitch Perfect Sound Made in the UK Ideal for Small Spaces**Cello**£101.68**4.3★910 rev](https://www.amazon.co.uk/dp/B0D31X2GKS) [5**HKC 22 Inch FHD TV Freeview DVB-T2-C-S2 Dolby Digital Audio FHD LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Small Lounge Kitchen**HKC**£79.34**3.7★20 rev](https://www.amazon.co.uk/dp/B0GDXZ7KFW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Antteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen**Antteq**£82.38**5 rev2mo ago](https://www.amazon.co.uk/dp/B0H2M6XDCN) [**Cello C2226TZH 22 Tizen OS Smart LED TV 240V By Samsung Freeview & FreeSat Gaming Hub Pitch Perfect Speakers UK Made Ideal for Kitchen Bedroom or Small Spaces**Cello**£126.78**65 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRK4X1B) [**Cello Ctrav-22TZ 22 Tizen OS Smart LED 12V Traveller TV By Samsung Built in Satellite Gaming Hub Pitch Perfect Speakers Bluetooth Netflix UK Made ideal Motorhomes HGVs & Boats**Cello**£168.99**46 rev6mo ago](https://www.amazon.co.uk/dp/B0GHR6TX9W) [**ZOSHING 22 Inch Smart TV Small Television with HDMI Input Built-in Digital Tuner/USB-Supports Wall-Mounted-for Bedroom Kitchen RV - Includes Remote Control(Black) (22INCH)**ZOSHING**£122.56**53 rev6mo ago](https://www.amazon.co.uk/dp/B0GHP59QW6) [**HKC 22 Inch FHD TV Freeview DVB-T2-C-S2 Dolby Digital Audio FHD LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Small Lounge Kitchen**HKC**£79.34**20 rev6mo ago](https://www.amazon.co.uk/dp/B0GDXZ7KFW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KTC 24 Inch QHD Monitor 2K@100Hz Flat IPS 1440P Monitor with Ultra Thin Bazels Anti-Blue Light HDR10 122% sRGB 99% DCI-P3 300 Nits 5ms MPRT VESA 100x100 Adaptive Sync for Working and Gaming**KTC**£80.61**4.3★**▲ 242%**](https://www.amazon.co.uk/dp/B0DY13Y72K) [**Antteq 22 Inch TV FHD Full HD 1080P Television Freeview DVB-T2-C-S2 Dolby Digital Audio LED Backlighting Display HDMI VGA PC Audio SCART USB Record Media Player Small Screen for Lounge Kitchen**Antteq**£82.38**4.7★**▲ 239%**](https://www.amazon.co.uk/dp/B0H2M6XDCN) [**Cello Ctrav-22TZ 22 Tizen OS Smart LED 12V Traveller TV By Samsung Built in Satellite Gaming Hub Pitch Perfect Speakers Bluetooth Netflix UK Made ideal Motorhomes HGVs & Boats**Cello**£168.99**4.0★**▲ 238%**](https://www.amazon.co.uk/dp/B0GHR6TX9W) [**ZOSHING 22 Inch Smart TV Small Television with HDMI Input Built-in Digital Tuner/USB-Supports Wall-Mounted-for Bedroom Kitchen RV - Includes Remote Control(Black) (22INCH)**ZOSHING**£122.56**4.1★**▲ 194%**](https://www.amazon.co.uk/dp/B0GHP59QW6) [**CRUA 24 inch (60 cm) Smart TV VIDAA TV HD Ready Triple Tuner Dolby Audio Google Assistant YouTube Netflix Disney+ DAZN Google Play Store Compact and Smart for your home (2024 model)**CRUA**£85.05**4.2★**▲ 178%**](https://www.amazon.co.uk/dp/B0F9SXTZDD)
**~~View all trending →~~**
## **What buyers say about 22 inch tv**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Excellent value for money”*
**Assembly/Installation**11%
*“easy to install”*
**Image/Picture Clarity**11%
*“Excellent picture”*
**Quality-Overall**10%
*“Easy to set up very good quality”*
**Audio Quality**10%
*“Good sound”*
**Display Resolution**5%
*“Picture is very clear”*
**Size-Overall**4%
*“Nice size”*
**Advertised Vs Actual Product**4%
*“Product as advertised”*
**Ease Of Use**3%
*“Ease of use”*
**Connectivity-Overall**2%
*“The features and connectivity are great for my needs”*
### **What buyers complain about **
**Audio Quality**16%
*“No sound”*
**Quality-Overall**8%
*“not Quality”*
**Functionality-Overall**7%
*“it cant even do that as when I move my mouse”*
**Assembly/Installation**7%
*“I found it a bit tricky to set up”*
**Durability**5%
*“Broke within a few weeks of having”*
**Connectivity-Overall**4%
*“no bluetooth”*
**Instructions/User Manual/Troubleshooting**4%
*“Instructions are next to useless”*
**Software/Application**3%
*“no adjustment for this lag problem in the software”*
**Signal Strength**3%
*“with a 'floating' message saying no signal”*
**Advertised Vs Actual Product**2%
*“No Now TV like picture advertises”*
### **Top return reasons **
**Size-Overall**25%
**Functionality-Overall**12%
**Connectivity-Overall**10%
**Compatibility-Overall**8%
**Audio Quality**6%
**Defective Material/Parts**6%
**Display Resolution**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**2%
**Software/Application**2%
## **Common questions**
- **Is 22 inch tv profitable to sell on Amazon United Kingdom?**
- The niche generates £115K/yr across 23 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the 22 inch tv niche?**
- 15 brands and 35 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in 22 inch tv?**
- Top complaints mined from reviews: Audio Quality, Quality-Overall, Functionality-Overall. The return rate is 2.5%.
- **When does demand for 22 inch tv peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the 22 inch tv niche?**
- Listings span £53.96–£179.62; the average listing price is £105.00 (sweet spot $15–$100). The average incumbent carries 411 reviews — the moat a new listing must climb.
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