---
title: "21700 Battery — £26K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/21700-battery"
last_updated: "2026-07-31T08:42:04.141Z"
locale: en
meta:
  description: "Niche score 40/100 · £26K/yr market · 65K searches/yr · £14.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £26K/yr market · 65K searches/yr · £14.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "21700 Battery — £26K/yr Amazon UK Niche (2026) - Flapen"
---

# **21700 battery**

**Skip it**

A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 18Conversion 34Competition 19Returns 95Price range 36Avg price 73Brand share 10Review moat 98Quality gap 96

**Review moat**

**Incredible****41**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£14.80**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£5.23–£20.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-13.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£26K**

£26K/yr · 65K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")

According to Flapen's Amazon United Kingdom niche tracking, 21700 battery is a £26K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **21700 battery market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**3K–3K**</dd><dd>avg 100–250/product</dd>

<dt>**Revenue / yr**</dt><dd>**£37K–£44K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**2.8%**</dd>

<dt>**Avg BSR**</dt><dd>**#116**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**27%**</dd>

<dt>**Out of stock**</dt><dd>**10.8%**</dd>

<dt>**Avg brand age**</dt><dd>**27 months**</dd>

<dt>**Avg seller age**</dt><dd>**295 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▼falling

**Sellers**

**11**

**Top-5 brand share**

**96%**

Top 20: 100%

**Top-5 click share**

**78%**

Top 20: 100%

**Open market**

**1%**

- Global Rankings31% - JESSPOW27% - VOOPOO19% - Efest12% - VENNERLI6% - fenix3% - Open — no brand owns it (1 brand, 1%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

2K1KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

[**Open Trend **](https://flapen.com/research/uk/electronics-photo/21700-battery/trend)

## **Top 21700 battery search terms**

- **21700 battery**50K/yr-13.3%3.3% conv. - **21700 vaping battery**6K/yr-6.6%6.3% conv. - **21700**5K/yr-0.4%1.9% conv. - **21700 battery 5000mah**4K/yr-37.9%2.9% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/21700-battery/search-terms)

## **Top 21700 battery products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£3K20%£5K30%£8K40%£11K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![3.7 Volt Rechargeable Batteries 5000mAh High Capacity Flat Top Battery for Flashlights Headlamps (Pack of 221 X 70mm)](https://m.media-amazon.com/images/I/41GrvSvAbyL.jpg)**3.7 Volt Rechargeable Batteries 5000mAh High Capacity Flat Top Battery for Flashlights Headlamps (Pack of 221 X 70mm)**JESSPOW**£15.15**4.1★25 rev](https://www.amazon.co.uk/dp/B0GD6QL6KM) [2![Molicel P42A 4200 mAh 45A Size: 21.7K High Amp Flat Top Battery No Nicotine](https://m.media-amazon.com/images/I/41goIWQfSNL.jpg)**Molicel P42A 4200 mAh 45A Size: 21.7K High Amp Flat Top Battery No Nicotine**VOOPOO**£17.83**4.0★81 rev](https://www.amazon.co.uk/dp/B0CF9F1WPG) [3![P42A 21/700 4000mah Rechargable Compatible With Vapcell Products - For E-Cigarette Ecig Vape Mods/Kits + 10ml Nightmare Juice Nicotine Free (2 Pack)](https://m.media-amazon.com/images/I/41RgphuX9AL.jpg)**P42A 21/700 4000mah Rechargable Compatible With Vapcell Products - For E-Cigarette Ecig Vape Mods/Kits + 10ml Nightmare Juice Nicotine Free (2 Pack)**Global Rankings**£16.46**2.5★5 rev](https://www.amazon.co.uk/dp/B0FBGP7VJT) [4![21/700 6000mAh Highest MAH Red Compatible With Fogstar Energy Works 10A Rechargeable Cell With Sub Ohm Kit No Nicotine + Band (2 PACK)](https://m.media-amazon.com/images/I/41yOSBAVYlL.jpg)**21/700 6000mAh Highest MAH Red Compatible With Fogstar Energy Works 10A Rechargeable Cell With Sub Ohm Kit No Nicotine + Band (2 PACK)**Global Rankings**£20.40**3.0★2 rev](https://www.amazon.co.uk/dp/B0G1C2PY6B) [5![4000mAh Green 217/00 Compatible With Fogstar Energy Works With Sub Ohm Kit + Band No Nicotine (2 Pack)](https://m.media-amazon.com/images/I/31lXAWYQtHL.jpg)**4000mAh Green 217/00 Compatible With Fogstar Energy Works With Sub Ohm Kit + Band No Nicotine (2 Pack)**Global Rankings**£16.47**4.1★32 rev](https://www.amazon.co.uk/dp/B0F4H1H5TG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Voopoo Argus XT Vape Kit [Silver Grey] - Available in 5 colours - 3A Fast Charge 18650/21700 Battery (SOLD SEPARATELY) 100W - Compatible with MAAT Tanks & TPP Coils - No Nicotine](https://m.media-amazon.com/images/I/41Mn0NNDUzL.jpg)**Voopoo Argus XT Vape Kit \[Silver Grey\] - Available in 5 colours - 3A Fast Charge 18650/21700 Battery (SOLD SEPARATELY) 100W - Compatible with MAAT Tanks & TPP Coils - No Nicotine**Survival Boyz**£16.36**55 rev5mo ago](https://www.amazon.co.uk/dp/B0GN2L7JDV) [![EFEST 3000 Rechargeable Battery with Protective Case [Single]](https://m.media-amazon.com/images/I/318Ytssn5RL.jpg)**EFEST 3000 Rechargeable Battery with Protective Case \[Single\]**Efest**£7.86**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GGGQGX5B) [![3.7 Volt Rechargeable Batteries 5000mAh High Capacity Flat Top Battery for Flashlights Headlamps (Pack of 221 X 70mm)](https://m.media-amazon.com/images/I/41GrvSvAbyL.jpg)**3.7 Volt Rechargeable Batteries 5000mAh High Capacity Flat Top Battery for Flashlights Headlamps (Pack of 221 X 70mm)**JESSPOW**£15.15**25 rev6mo ago](https://www.amazon.co.uk/dp/B0GD6QL6KM) [![VENNERLI Rechargeable Lithium Batteries with USB-C Cable Fast Charging Battery 3.7V 7400mWh High-Capacity 2000+ Cycles Ultra-Long Lasting Time Durable Cycle Smart Charging LED Indicator (2-Pack Set)](https://m.media-amazon.com/images/I/518AjlcodiL.jpg)**VENNERLI Rechargeable Lithium Batteries with USB-C Cable Fast Charging Battery 3.7V 7400mWh High-Capacity 2000+ Cycles Ultra-Long Lasting Time Durable Cycle Smart Charging LED Indicator (2-Pack Set)**VENNERLI**£13.03**36 rev7mo ago](https://www.amazon.co.uk/dp/B0G4RLWVG1) [![21/700 6000mAh Highest MAH Red Compatible With Fogstar Energy Works 10A Rechargeable Cell With Sub Ohm Kit No Nicotine + Band (2 PACK)](https://m.media-amazon.com/images/I/41yOSBAVYlL.jpg)**21/700 6000mAh Highest MAH Red Compatible With Fogstar Energy Works 10A Rechargeable Cell With Sub Ohm Kit No Nicotine + Band (2 PACK)**Global Rankings**£20.40**2 rev8mo ago](https://www.amazon.co.uk/dp/B0G1C2PY6B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Voopoo Argus XT Vape Kit [Silver Grey] - Available in 5 colours - 3A Fast Charge 18650/21700 Battery (SOLD SEPARATELY) 100W - Compatible with MAAT Tanks & TPP Coils - No Nicotine](https://m.media-amazon.com/images/I/41Mn0NNDUzL.jpg)**Voopoo Argus XT Vape Kit \[Silver Grey\] - Available in 5 colours - 3A Fast Charge 18650/21700 Battery (SOLD SEPARATELY) 100W - Compatible with MAAT Tanks & TPP Coils - No Nicotine**Survival Boyz**£16.36**3.6★**▲ 163%**](https://www.amazon.co.uk/dp/B0GN2L7JDV) [![3.7 Volt Rechargeable Batteries 5000mAh High Capacity Flat Top Battery for Flashlights Headlamps (Pack of 221 X 70mm)](https://m.media-amazon.com/images/I/41GrvSvAbyL.jpg)**3.7 Volt Rechargeable Batteries 5000mAh High Capacity Flat Top Battery for Flashlights Headlamps (Pack of 221 X 70mm)**JESSPOW**£15.15**4.1★**▲ 129%**](https://www.amazon.co.uk/dp/B0GD6QL6KM) [![EFEST 3000 Rechargeable Battery with Protective Case [Single]](https://m.media-amazon.com/images/I/318Ytssn5RL.jpg)**EFEST 3000 Rechargeable Battery with Protective Case \[Single\]**Efest**£7.86**0.0★**▲ 112%**](https://www.amazon.co.uk/dp/B0GGGQGX5B) [![EFEST 3500 Rechargeable Battery 20A with Protective Case [Pack of 2]](https://m.media-amazon.com/images/I/41N7niQgEzL.jpg)**EFEST 3500 Rechargeable Battery 20A with Protective Case \[Pack of 2\]**Efest**£18.68**4.7★**▲ 62%**](https://www.amazon.co.uk/dp/B0FS1MCPRD) [![EFEST 3000 Rechargeable Battery with Protective Case [Pack of 2]](https://m.media-amazon.com/images/I/41z-pwt691L.jpg)**EFEST 3000 Rechargeable Battery with Protective Case \[Pack of 2\]**Efest**£15.31**3.5★**▲ 34%**](https://www.amazon.co.uk/dp/B0DXDQJ4H7)

**~~View all trending →~~**

## **What buyers say about 21700 battery**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Battery Life**24%

*“Great batteries”*

**Charging**23%

*“Brilliant Charger”*

**Quality-Overall**12%

*“Good quality”*

**Value For Money**6%

*“great value for money”*

**Durability**5%

*“The brand highlights durability”*

**Ease Of Use**3%

*“Easy to use”*

**Size-Overall**3%

*“they fit perfectly”*

**Advertised Vs Actual Product**3%

*“As Described”*

**Strength**2%

*“they feel sturdy”*

**Storage Capacity**2%

*“Good capacity”*

### **What buyers complain about **

**Charging**14%

*“will not charge”*

**Size-Overall**9%

*“they are an odd size”*

**Battery Life**8%

*“cost a fortune in different batteries”*

**Advertised Vs Actual Product**7%

*“This should really be stated clearly in the listing to avoid confusion”*

**Storage Capacity**4%

*“Not as good in capacity as the normal ones”*

**Measurement/Reading Accuracy**4%

*“Mah not accurate”*

**Value For Money**2%

*“These batteries are a little higher in price than average”*

**Adhesion/Stickiness**2%

*“Not for vape covered with a sticky lable”*

**Functionality-Overall**2%

*“Worked great until the insulation came off the positive end”*

**Touch/Button Controls**2%

*“Not many controls”*

### **Top return reasons **

**Size-Overall**61%

**Charging**11%

**Compatibility-Overall**8%

**Functionality-Overall**7%

**Battery Life**4%

**Advertised Vs Actual Product**3%

**Defective Material/Parts**3%

**Durability**2%

**Thickness**1%

**Adhesion/Stickiness**0%

## **Common questions**

<dl>

<dt>**Is 21700 battery profitable to sell on Amazon United Kingdom?**</dt><dd>The niche generates £26K/yr across 11 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (40/100).</dd>

<dt>**How competitive is the 21700 battery niche?**</dt><dd>7 brands and 11 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.</dd>

<dt>**What do buyers complain about in 21700 battery?**</dt><dd>Top complaints mined from reviews: Charging, Size-Overall, Battery Life. The return rate is 1.0%.</dd>

<dt>**When does demand for 21700 battery peak?**</dt><dd>Demand is steady year-round — the busiest month runs 1.4× the quietest.</dd>

<dt>**What does it cost to enter the 21700 battery niche?**</dt><dd>Listings span £5.23–£20.40; the average listing price is £14.80 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.</dd>

</dl>

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