---
title: "12v Power Supply — £142K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/electronics-photo/12v-power-supply"
last_updated: "2026-07-31T10:02:10.919Z"
locale: en
meta:
description: "Niche score 55/100 · £142K/yr market · 237K searches/yr · £9.28 avg price. Soft demand (-16.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £142K/yr market · 237K searches/yr · £9.28 avg price. Soft demand (-16.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "12v Power Supply — £142K/yr Amazon UK Niche (2026) - Flapen"
---
# **12v power supply**
**Worth a look**
Shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-16.1% this quarter) keeps it on the watch list.
Market size 31Growth 17Conversion 70Competition 78Returns 46Price range 67Avg price 27Brand share 90Review moat 90Quality gap 63
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****201.3**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£3.99–£37.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£142K**
£142K/yr · 237K searches
**Avg price**
**Okay****£9.28**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, 12v power supply is a £142K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12v power supply market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£139K–£186K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**31 **—flat
**Sellers**
**34**
**Top-5 brand share**
**45%**
Top 20: 92%
**Top-5 click share**
**37%**
Top 20: 81%
**Open market**
**49%**
- SZZKtech13% - shefor12% - Yisica8% - inShareplus6% - Multibao6% - Lighting EVER6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
6K4KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/electronics-photo/12v-power-supply/trend)
## **Top 12v power supply search terms**
- **12v power supply**142K/yr-23.6%3.8% conv. - **12v dc power supply**21K/yr+0.4%5.1% conv. - **12 volt power supply**14K/yr-18.6%2.8% conv. - **12v adapter**12K/yr+5.7%2.3% conv. - **12v power adapter**9K/yr-3.6%3.8% conv. - **12v dc power adapter**4K/yr+30.6%5.3% conv. - **12v psu**6K/yr+8.5%3.5% conv. - **12v ac adapter**5K/yr-18.5%6.0% conv. - **dc12v power supply**3K/yr+8.9%6.9% conv. - **power adapter 12v**4K/yr-7.6%3.5% conv. [**All search terms **](https://flapen.com/research/uk/electronics-photo/12v-power-supply/search-terms)
## **Top 12v power supply products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£11K12%£17K16%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12V 3A 36W Power Supply Cable Adapter Compatible With LED Monitor Camera**shefor**£6.75**4.6★303 rev](https://www.amazon.co.uk/dp/B0CFHDY1FF) [2**SZZKtech 12v ac adapter power supply charger with 8 DC plug tips ac to dc12v 2a 1.5a 1a 800ma 600ma 500ma 400ma 200ma 100ma power cord 12volt converter inverter ac-dc adapter**SZZKtech**£6.63**4.4★409 rev](https://www.amazon.co.uk/dp/B0C43G92VS) [3**Yisica 12V 2A Power Supply for LED Strip Lights 100-240V AC to DC 12V Converter Adapter Driver Transformer 24W UK Plug with 1.5M Cable 5.5mm x 2.1mm Jack**Yisica**£5.14**4.5★15 rev](https://www.amazon.co.uk/dp/B0GBTD3C9C) [4**Multibao AC DC 12V 5A 60W Power Supply Adapter Charger Transformer with DC 5.5x2.1mm / 5.5x2.5mm Plug For LED CCTV 3 Pin UK Plug**Multibao**£8.96**4.4★202 rev](https://www.amazon.co.uk/dp/B0B5G6QFN5) [5**Lepro 12V 2A Power Supply 240V to 12V Adapter Driver 5.5mm x 2.1mm Jack**Lighting EVER**£7.34**4.5★2,255 rev](https://www.amazon.co.uk/dp/B019RO949C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12V 2A Power Supply AC Adapter 100-240V to 12V 2A DC Power Cable UK Plug Driver Transformer Universal Charger Cable 5.5mm x 2.1mm Jack for LED Strip Lights Router CCTV Camera Monitor**Oumida**£4.88**3 rev2mo ago](https://www.amazon.co.uk/dp/B0GYWK6JBQ) [**Yisica 12V 2A Power Supply for LED Strip Lights 100-240V AC to DC 12V Converter Adapter Driver Transformer 24W UK Plug with 1.5M Cable 5.5mm x 2.1mm Jack**Yisica**£5.14**15 rev7mo ago](https://www.amazon.co.uk/dp/B0GBTD3C9C) [**12V1A Power Supply Adapter AC 110-240V to DC 12V1A 50/60Hz DC Adapter for Router Set-Top Box Surveillance LED Alarm Monitor Fiber Optic Modem Universal 5.5mmx2.5/2.1mm(Central positive+) (Black 1PC)**LBXIUINKDUAA**£4.24**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G4N3SBPC) [**12V 2A Power Supply Adapter AC Adapter 100-240V to 12v DC Power Adapter 5.5mm x 2.1mm Jack for LED Strip Lights Router CCTV Camera Monitor Etc**MEETTIKEY**£5.61**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FP8JHN5D) [**12V 1A Power Supply Adapter AC 100240V to DC 12V Transformer**VUOHOEG**£6.30**21 rev1y ago](https://www.amazon.co.uk/dp/B0FJ5M87D7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12V 2A Power Supply AC Adapter 100-240V to 12V 2A DC Power Cable UK Plug Driver Transformer Universal Charger Cable 5.5mm x 2.1mm Jack for LED Strip Lights Router CCTV Camera Monitor**Oumida**£4.88**4.6★**▲ 272%**](https://www.amazon.co.uk/dp/B0GYWK6JBQ) [**LBSC 12V 3A Power Adapter 60W AC to DC Wall Plug Transformer for LED Strip Light CCTV Camera LCD Monitor TV (12v3a a)**LBSC**£4.02**4.5★**▲ 271%**](https://www.amazon.co.uk/dp/B07S7PH77C) [**LeTaoXing 12V 500mA Power Supply Adapter AC 100-240V to DC 12V 0.5A 6W Universal Driver Transformer for CCTV Cameras/Router Compatible with 12V 200mA 0.2A 300mA 0.3A 400mA 0.4A**LeTaoXing**£7.42**4.5★**▲ 268%**](https://www.amazon.co.uk/dp/B0BNKF1R9T) [**COLM 12V 2A Power Supply Adapter AC Adaptor 100-240V 50-60HZ DC 12V 2amp 24W UK Adapter Driver Transformer for LED Strip Lights CCTV Camera ADSL**COLM**£7.11**4.0★**▲ 229%**](https://www.amazon.co.uk/dp/B0F8W2BJ27) [**12V 1A Power Supply Adapter AC 100240V to DC 12V Transformer**VUOHOEG**£6.30**4.2★**▲ 156%**](https://www.amazon.co.uk/dp/B0FJ5M87D7)
**~~View all trending →~~**
## **What buyers say about 12v power supply**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Brilliant quality”*
**Advertised Vs Actual Product**17%
*“As advertised”*
**Value For Money**13%
*“Good value for money”*
**Charging**7%
*“Charger”*
**Ease Of Use**5%
*“ease of use”*
**Socket/Port/Plug**4%
*“I like that it comes with 8 different plug tips because it removes the frustration of having the right power”*
**Connectivity-Overall**4%
*“plenty of connection options”*
**Size-Overall**3%
*“Fit perfectly”*
**Heating**3%
*“Ive not noticed any overheating or performance issues”*
**Portability**3%
*“spot on really handy bit of kit”*
### **What buyers complain about **
**Heating**11%
*“Very hot to touch”*
**Functionality-Overall**10%
*“Doesnt work”*
**Size-Overall**7%
*“is too long for some devices”*
**Noise Level**7%
*“Loud”*
**Charging**7%
*“Blew my circuit board on my hand held led light bar would rather got the money out for a original charger as now Im down a £50 torch plus what I payed for the charger”*
**Quality-Overall**7%
*“rubbish product”*
**Durability**5%
*“broke after 2 years still decent though”*
**Instructions/User Manual/Troubleshooting**4%
*“Instructions need to be better”*
**Compatibility-Overall**4%
*“Wont work on powerful cinematic cameras”*
**Advertised Vs Actual Product**3%
*“The title is misleading”*
### **Top return reasons **
**Size-Overall**29%
**Compatibility-Overall**22%
**Functionality-Overall**15%
**Charging**12%
**Defective Material/Parts**6%
**Connectivity-Overall**3%
**Amplification**2%
**Add-Ons/Attachments**2%
**Advertised Vs Actual Product**2%
**Socket/Port/Plug**1%
## **Common questions**
- **Is 12v power supply profitable to sell on Amazon United Kingdom?**
- The niche generates £142K/yr across 43 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the 12v power supply niche?**
- 31 brands and 34 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in 12v power supply?**
- Top complaints mined from reviews: Heating, Functionality-Overall, Size-Overall. The return rate is 3.3%.
- **When does demand for 12v power supply peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the 12v power supply niche?**
- Listings span £3.99–£37.00; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.
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