---
title: "Trend — wool blanket - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/wool-blanket/trend"
last_updated: "2026-07-31T08:36:30.750Z"
locale: en
meta:
  description: "Niche score 49/100 · £31K/yr market · 169K searches/yr · £32.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £31K/yr market · 169K searches/yr · £32.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — wool blanket - Flapen"
---

# **wool blanket**

**Skip it**

Soft demand (-44.0% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 3Conversion 7Competition 80Returns 90Price range 86Avg price 95Brand share 87Review moat 42Quality gap 55

**Avg price**

**Incredible****£32.18**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****£8.44–£63.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,295.21**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£31K**

£31K/yr · 169K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-44.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")