---
title: "Trend — wilko paint - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/wilko-paint/trend"
last_updated: "2026-07-31T09:19:29.524Z"
locale: en
meta:
  description: "Niche score 38/100 · £50K/yr market · 176K searches/yr · £14.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £50K/yr market · 176K searches/yr · £14.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — wilko paint - Flapen"
---

# **wilko paint**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 13Conversion 24Competition 59Returns 96Price range 53Avg price 75Brand share 4Review moat 27Quality gap 53

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£14.97**

avg listing price — sweet spot $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£8.37–£22.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,821.86**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-24.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£50K**

£50K/yr · 176K searches

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand