---
title: "White Tile Paint — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/white-tile-paint"
last_updated: "2026-07-31T09:18:47.491Z"
locale: en
meta:
description: "Niche score 42/100 · £47K/yr market · 50K searches/yr · £15.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £47K/yr market · 50K searches/yr · £15.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Tile Paint — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **white tile paint**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 13Conversion 67Competition 28Returns 95Price range 63Avg price 76Brand share 31Review moat 25Quality gap 63
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.47**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£7.01–£28.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,175.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-23.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£47K**
£47K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, white tile paint is a £47K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white tile paint market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£39K–£46K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **71%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**8%**
- Johnstone's26% - Rust-Oleum17% - THE ONE17% - V3314% - SIRAMICO COATINGS11% - Nebulith6% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -23.0% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/white-tile-paint/trend)
## **Top white tile paint search terms**
- **white tile paint**34K/yr-21.1%4.7% conv. - **white tile paint for bathroom**7K/yr-24.7%4.9% conv. - **tile paint white**5K/yr-26.4%5.5% conv. - **white tile paint kitchen**4K/yr-34.1%5.9% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/white-tile-paint/search-terms)
## **Top white tile paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones Revive - Tile Paint - White - Upcycling Paint - Gloss Finish 750 ml**Johnstone's**£14.83**4.4★4,090 rev](https://www.amazon.co.uk/dp/B073W9544J) [2**Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml**Rust-Oleum**£11.71**4.4★180 rev](https://www.amazon.co.uk/dp/B0BJ2QZ7NZ) [3**THE ONE All-In-One Paint & Primer - White Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.42**4.4★26,529 rev](https://www.amazon.co.uk/dp/B0785JC3S6) [4**V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 750ml**V33**£21.30**4.5★287 rev](https://www.amazon.co.uk/dp/B0C7WD39M7) [5**SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)**SIRAMICO COATINGS**£16.41**4.1★56 rev](https://www.amazon.co.uk/dp/B0DGVTLMYW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g**Nebulith**£11.91**10 rev8mo ago](https://www.amazon.co.uk/dp/B0G335Y4J6) [**SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings**SIRAMICO COATINGS**£11.00**206 rev9mo ago](https://www.amazon.co.uk/dp/B0FVGCT65X) [**SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)**SIRAMICO COATINGS**£16.41**56 rev1y ago](https://www.amazon.co.uk/dp/B0DGVTLMYW) [**SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application**SIRAMICO COATINGS**£15.32**692 rev2y ago](https://www.amazon.co.uk/dp/B0D2RVW9KK) [**V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - For High Moisture Surfaces - Resistant To Temperature Variations - Rye 750ml**V33**£11.06**37 rev2y ago](https://www.amazon.co.uk/dp/B0BNNTKGT7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUSTINS ASAP Quick Dry All Surface All Purpose Paint Water-Based Satin Paint for Wood Metal UPVC Plastic Tiles Stone & Brick Interior & Exterior Paint- White 250ml**RUSTINS**£7.01**4.4★**▲ 204%**](https://www.amazon.co.uk/dp/B01A5YO2BI) [**White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g**Nebulith**£11.91**4.0★**▲ 180%**](https://www.amazon.co.uk/dp/B0G335Y4J6) [**Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml**Rust-Oleum**£11.71**4.4★**▲ 107%**](https://www.amazon.co.uk/dp/B0BJ2QZ7NZ) [**SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application**SIRAMICO COATINGS**£15.32**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B0D2RVW9KK) [**SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)**SIRAMICO COATINGS**£16.41**4.1★**▲ 52%**](https://www.amazon.co.uk/dp/B0DGVTLMYW)
**~~View all trending →~~**
## **What buyers say about white tile paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**18%
*“The paint goes on extremely well”*
**Quality-Overall**15%
*“Excellent Product”*
**Coverage**13%
*“Covers well”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Ease Of Use**8%
*“Easy to use”*
**Value For Money**8%
*“Good price”*
**Efficiency**3%
*“This seems to do its job”*
**Engraving/Paint/Sublimation**2%
*“Good paint”*
**Color**2%
*“Lovely colour looks great”*
**Durability**1%
*“It works and is durable”*
### **What buyers complain about **
**Paint Quality**36%
*“Proably the worst paint we have come across”*
**Size-Overall**8%
*“Ridiculous small size”*
**Coverage**6%
*“you get better coverage with Dulux”*
**Thickness**6%
*“no where near thick enough to cover windowsills”*
**Value For Money**5%
*“.Over priced for size to”*
**Quality-Overall**4%
*“Not a great product unfortunately”*
**Durability**4%
*“2 months later the mould came back”*
**Advertised Vs Actual Product**3%
*“MISLEADING”*
**Smell**2%
*“No smell worth a mention”*
**Thin**2%
*“Thin”*
### **Top return reasons **
**Size-Overall**45%
**Paint Quality**26%
**Color**14%
**Value For Money**3%
**Functionality-Overall**2%
**Leak-Proof**2%
**Advertised Vs Actual Product**2%
**Coverage**1%
**Compatibility-Overall**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is white tile paint profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the white tile paint niche?**
- 9 brands and 48 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in white tile paint?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Coverage. The return rate is 1.0%.
- **When does demand for white tile paint peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the white tile paint niche?**
- Listings span £7.01–£28.72; the average listing price is £15.47 (sweet spot $15–$100). The average incumbent carries 4,176 reviews — the moat a new listing must climb.
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