---
title: "Search terms — white stones for garden - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/white-stones-for-garden/search-terms"
last_updated: "2026-07-31T11:37:23.817Z"
locale: en
meta:
  description: "Niche score 60/100 · £69K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £69K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — white stones for garden - Flapen"
---

# **white stones for garden**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 85Conversion 39Competition 75Returns 96Price range 54Avg price 47Brand share 39Review moat 55Quality gap 80

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+86.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Review moat**

**Good****1,299.2**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.31–£28.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.62**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£69K**

£69K/yr · 191K searches