---
title: "White Spray Paint — £144K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/white-spray-paint"
last_updated: "2026-07-31T10:56:08.643Z"
locale: en
meta:
description: "Niche score 54/100 · £144K/yr market · 215K searches/yr. Prices mostly outside the sweet spot ($3.20–$11.63) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £144K/yr market · 215K searches/yr. Prices mostly outside the sweet spot ($3.20–$11.63) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Spray Paint — £144K/yr Amazon UK Niche (2026) - Flapen"
---
# **white spray paint**
**Worth a look**
Shows low returns (0.4%), but prices mostly outside the sweet spot ($3.20–$11.63) keeps it on the watch list.
Market size 31Growth 41Conversion 89Competition 50Returns 98Price range 0Avg price 18Brand share 51Review moat 67Quality gap 78
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****814**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+13.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£144K**
£144K/yr · 215K searches
**Avg price**
**Bad****£6.41**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.20–£11.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white spray paint is a £144K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white spray paint market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£160K–£192K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **56%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**21%**
- Hycote22% - PAINTfactory20% - Tetrion16% - 15112% - Veronite4% - DEKTON4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.
5K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/white-spray-paint/trend)
## **Top white spray paint search terms**
- **white spray paint**99K/yr+13.5%8.9% conv. - **white spray paint for metal**19K/yr+27.3%9.8% conv. - **white spray paint wood**20K/yr+9.3%11.1% conv. - **white spray paint for plastic**16K/yr+13.1%10.5% conv. - **white metal spray paint**9K/yr+32.5%10.4% conv. - **matt white spray paint**11K/yr-6.4%11.7% conv. - **spray paint white**8K/yr+20.5%7.0% conv. - **white matt spray paint**6K/yr+22.4%11.2% conv. - **white spray paint for wood**6K/yr+5.6%8.0% conv. - **white spray paint for walls**5K/yr-11.9%5.4% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/white-spray-paint/search-terms)
## **Top white spray paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£12K12%£17K16%£23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hycote Fast Drying Aerosol Car Spray Paint Matt White 400 ml**Hycote**£4.96**4.5★1,358 rev](https://www.amazon.co.uk/dp/B016LZFW7S) [2**3 x 400ml 151 Multi Purpose Spray Paint Aerosol Wood Metal Brick - Matt White**151**£7.65**4.4★1,387 rev](https://www.amazon.co.uk/dp/B07CCMKW5V) [3**All Purpose White MATT 400ML - Professional Satin Finish Spray Wood Color Paint**PAINTfactory**£4.21**4.0★272 rev](https://www.amazon.co.uk/dp/B078HN4VV9) [4**Tetrion All-Purpose White Spray Paint for Wood Metal Plastic & Ceramic - Quick-Drying & Durable for Interior & Exterior Use 400 ML**Tetrion**£5.19**4.3★87 rev](https://www.amazon.co.uk/dp/B006T22OGQ) [5**Hycote Fast Drying Aerosol Car Spray Paint Gloss White 400 ml**Hycote**£5.63**4.3★1,935 rev](https://www.amazon.co.uk/dp/B000LD8S5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paint Factory All Purpose White Spray Paint Pack 2 (400ml Each) - Matt Finish Interior and Exterior White Spray Paint for Metal Plastic and Wood**EDE Group**£6.91**140 rev11mo ago](https://www.amazon.co.uk/dp/B0FNBV7X9V) [**PNJB White Matt Spray Paint Aerosol Paint Quick Drying Ideal For Metal Plastic Wood Interior & Exterior Use Versatile Excellent Coverage 250ml (4PCS)**PNJB**£11.63**27 rev1y ago](https://www.amazon.co.uk/dp/B0DJFPTNB6) [**DEKTON Quick-Dry Aerosol Spray Paint Interior And Exterior Usage White Matt for Metal Wood and Plastic |Rust Prevention|Ideal for Fixtures Furnitures Components Projects**DEKTON**£4.39**31 rev1y ago](https://www.amazon.co.uk/dp/B0DH4XBMJZ) [**Veronite Matt White Spray Paint 400 ml | Wood Metal Plastic | Multi-Purpose | Scratch/Impact Resistant | Excellent Coverage & Adhesion | RAL 9010**Veronite**£10.01**160 rev2y ago](https://www.amazon.co.uk/dp/B0CTHSGWMG) [**Veronite 1 x Spray Paint 400ml - Matt White for Metal Plastic Wood Glass & Furniture - Scratch & Impact Resistant - Ultra Adhesion/Coverage - RAL 9010**Veronite**£10.06**162 rev2y ago](https://www.amazon.co.uk/dp/B0CT34HS4T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rustins MPWH250 250ml Quick Dry Metal Paint - White**RUSTINS**£5.61**4.4★**▲ 165%**](https://www.amazon.co.uk/dp/B005AE8R4M) [**DEKTON Quick-Dry Aerosol Spray Paint Interior And Exterior Usage White Matt for Metal Wood and Plastic |Rust Prevention|Ideal for Fixtures Furnitures Components Projects**DEKTON**£4.39**4.3★**▲ 148%**](https://www.amazon.co.uk/dp/B0DH4XBMJZ) [**Tetrion All-Purpose White Spray Paint for Wood Metal Plastic & Ceramic - Quick-Drying & Durable for Interior & Exterior Use 400 ML**Tetrion**£5.19**4.3★**▲ 103%**](https://www.amazon.co.uk/dp/B006T22OGQ) [**All Purpose Automotive Spray Paint 250ml Can White Gloss Finish Aerosol Metal Interior Exterior Fast Dry Excellent Coverage Adhesion - White Gloss - 6 Pack**Auto Extreme**£8.86**4.0★**▲ 96%**](https://www.amazon.co.uk/dp/B01IBTRSZG) [**All Purpose White MATT 400ML - Professional Satin Finish Spray Wood Color Paint**PAINTfactory**£4.21**4.0★**▲ 68%**](https://www.amazon.co.uk/dp/B078HN4VV9)
**~~View all trending →~~**
## **What buyers say about white spray paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**18%
*“Good paint”*
**Quality-Overall**17%
*“Excellent product”*
**Value For Money**16%
*“Worth the money”*
**Advertised Vs Actual Product**14%
*“Does the job perfect”*
**Ease Of Use**8%
*“Easy to use”*
**Spray/Flow**8%
*“Spray fan is good”*
**Coverage**3%
*“decent coverage”*
**Efficiency**2%
*“Did the job perfect”*
**Moist/Dry**2%
*“Dried quickly, sprayed on well”*
**Color**2%
*“Colour as described”*
### **What buyers complain about **
**Spray/Flow**15%
*“Didn't spray properly”*
**Quality-Overall**13%
*“Poor quality tins”*
**Value For Money**13%
*“Expensive”*
**Paint Quality**12%
*“the quality is so bad it didn't cover the area we wanted to paint”*
**Thickness**6%
*“it lays thick its not a good spray can over priced on the basis the can”*
**Smell**6%
*“Smell is very overpowering it felt unsafe even with open windows”*
**Color**4%
*“still not solid colour”*
**Coverage**4%
*“Very poor coverage”*
**Ease Of Use**3%
*“It was really hard to press”*
**Leak-Proof**3%
*“drips on my item”*
### **Top return reasons **
**Paint Quality**21%
**Color**21%
**Spray/Flow**20%
**Functionality-Overall**7%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Compatibility-Overall**4%
**Leak-Proof**4%
**Quality-Overall**3%
**Coverage**3%
## **Common questions**
- **Is white spray paint profitable to sell on Amazon United Kingdom?**
- The niche generates £144K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the white spray paint niche?**
- 18 brands and 84 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in white spray paint?**
- Top complaints mined from reviews: Spray/Flow, Quality-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for white spray paint peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the white spray paint niche?**
- Listings span £3.20–£11.63; the average listing price is £6.41 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.
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