---
title: "Trend — white spirit - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/white-spirit/trend"
last_updated: "2026-07-31T10:17:20.930Z"
locale: en
meta:
  description: "Niche score 54/100 · £316K/yr market · 287K searches/yr. Prices mostly outside the sweet spot ($2.10–$9.91) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £316K/yr market · 287K searches/yr. Prices mostly outside the sweet spot ($2.10–$9.91) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — white spirit - Flapen"
---

# **white spirit**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.10–$9.91) keeps it on the watch list.

Market size 52Growth 58Conversion 99Competition 48Returns 100Price range 0Avg price 16Brand share 27Review moat 73Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****18.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****589.58**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+33.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£316K**

£316K/yr · 287K searches

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£5.91**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.10–£9.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100