---
title: "White Spirit — £316K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/white-spirit"
last_updated: "2026-07-31T09:26:59.860Z"
locale: en
meta:
description: "Niche score 54/100 · £316K/yr market · 287K searches/yr. Prices mostly outside the sweet spot ($2.10–$9.91) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £316K/yr market · 287K searches/yr. Prices mostly outside the sweet spot ($2.10–$9.91) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Spirit — £316K/yr Amazon UK Niche (2026) - Flapen"
---
# **white spirit**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.10–$9.91) keeps it on the watch list.
Market size 52Growth 58Conversion 99Competition 48Returns 100Price range 0Avg price 16Brand share 27Review moat 73Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****589.58**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+33.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£316K**
£316K/yr · 287K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£5.91**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.10–£9.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white spirit is a £316K/yr Amazon United Kingdom market (287K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white spirit market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£355K–£473K**
- units × avg price
- **Conversion rate**
- **18.6%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **53%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**7%**
- Bartoline48% - Palace12% - Barrettine11% - FERRIS10% - West8% - ANGIX4% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.1% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/white-spirit/trend)
## **Top white spirit search terms**
- **white spirit**187K/yr+36.2%19.9% conv. - **white spirit for cleaning brushes**28K/yr+31.8%23.5% conv. - **turps for paint brushes**19K/yr+26.2%15.9% conv. - **mineral spirits**13K/yr-7.2%5.7% conv. - **white spirit 2l**6K/yr+46.4%14.0% conv. - **turpentine paint brush cleaner**6K/yr+47.5%11.8% conv. - **white spirit 750ml**3K/yr+101.5%23.0% conv. - **paint cleaner**7K/yr+20.8%7.1% conv. - **white spirits**5K/yr+33.5%16.5% conv. - **turps paint remover**4K/yr+20.8%8.9% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/white-spirit/search-terms)
## **Top white spirit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£13K8%£25K12%£38K16%£51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bartoline White Spirit 500ml High-Quality Paint Thinner & Brush Cleaner for DIY**Bartoline**£2.65**4.6★1,991 rev](https://www.amazon.co.uk/dp/B005EFUSQW) [2**Langlow White Spirit - Professional Grade Paint Thinner and Cleaner 750ml - Essential for DIY Home Renovations Low-Odor Formula Packaging May Vary**Palace**£2.10**4.6★1,909 rev](https://www.amazon.co.uk/dp/B0052EIDXU) [3**FERRIS | White Spirit (2 Litre) Premium Quality Paint Solvent for Stripping Paint & Cleaning Paint Brushes | Paint Thinner Stain Remover Oil Based Paint Cleaner**FERRIS**£9.91**4.6★585 rev](https://www.amazon.co.uk/dp/B0CR8N46HJ) [4**Bartoline Low Odour White Spirit 750ml**Bartoline**£3.82**4.5★238 rev](https://www.amazon.co.uk/dp/B06XRF619W) [5**Barrettine White Spirit - 2L**Barrettine**£7.15**4.6★227 rev](https://www.amazon.co.uk/dp/B0016URBJG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bartoline Clean Spirit 750ml Powerful Water-Based White Spirit Alternative Low-Odour Non-Toxic Non-Flammable Paint Brush Cleaner with Conditioning Formula for Water and Most Oil-Based Paints**Bartoline**£4.18**8 rev7mo ago](https://www.amazon.co.uk/dp/B0CGD2VSY4) [**White Spirit 2Ltr Multi-Purpose Paint Solvent for Cleaning Brushes Thinning Oil-Based Paints Removing Grease and General DIY Use**ZOPPER**£8.71**70 rev1y ago](https://www.amazon.co.uk/dp/B0F1Y6WLT2) [**White Spirit 500ml Multi-Purpose Paint Solvent for Cleaning Brushes Thinning Oil-Based Paints Removing Grease and General DIY Use**ZOPPER**£5.72**22 rev1y ago](https://www.amazon.co.uk/dp/B0F1Y2B213) [**White Spirit 2 Litre Multi-Purpose Paint Solvent White Spirit 2L for Stripping Paint & Cleaning Paint Brushes Stain Remover Oil Based Paint Cleaner Paint Thinners & Solvents - Sold by AXXTAN**Generic**£8.89**80 rev1y ago](https://www.amazon.co.uk/dp/B0DVLZFX7X) [**White Spirit 2 litre Multi-Purpose Paint Solvent for Stripping Paint Cleaning Paint Brushes & General Cleaning Purposes - Paint Thinner Stain Remover Oil Based Paint Cleaner - Sold by ANGIX**ANGIX**£9.18**201 rev1y ago](https://www.amazon.co.uk/dp/B0DJGPX1GJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bartoline Clean Spirit 750ml Powerful Water-Based White Spirit Alternative Low-Odour Non-Toxic Non-Flammable Paint Brush Cleaner with Conditioning Formula for Water and Most Oil-Based Paints**Bartoline**£4.18**5.0★**▲ 213%**](https://www.amazon.co.uk/dp/B0CGD2VSY4) [**Bartoline Low Odour White Spirit 750ml**Bartoline**£3.82**4.5★**▲ 153%**](https://www.amazon.co.uk/dp/B06XRF619W) [**Bartoline Turpentine Substitute 750ml Multi-Purpose Solvent for Paint Brushes & DIY Cleaning**Bartoline**£5.14**4.4★**▲ 122%**](https://www.amazon.co.uk/dp/B0019K3T58) [**White Spirit 2 Litre Bartoline BS245**Bartoline**£8.16**4.5★**▲ 115%**](https://www.amazon.co.uk/dp/B088BM1ZL4) [**Aksoy Distilled White Spirit Vinegar 1.5L | Perfect for Cleaning Pickling Marinating Cooking & Natural Weed Killer | Food-Grade & Multi-Purpose Vinegar**AKSOY**£3.99**4.6★**▲ 104%**](https://www.amazon.co.uk/dp/B0DFCTZZ1G)
**~~View all trending →~~**
## **What buyers say about white spirit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**20%
*“Works as advertised”*
**Quality-Overall**19%
*“good quality and cleaned them with ease”*
**Ease Of Cleaning**19%
*“Really cleans”*
**Value For Money**16%
*“Fair price”*
**Smell**4%
*“Brilliant cleans without all the mess and strong smell of meths, white spirit etc”*
**Paint Quality**4%
*“Effective Paint Cleaner”*
**Size-Overall**3%
*“a great bottle size easy to use”*
**Efficiency**1%
*“Seemed to do a decent job”*
**Ease Of Use**1%
*“Easy to use”*
**Design-Overall**1%
*“it does what it was designed to do”*
### **What buyers complain about **
**Paint Quality**15%
*“The paint went into thick glue like lumps”*
**Ease Of Cleaning**12%
*“Ruined my brush, was like cleaning with plain water”*
**Dilute/Watery**11%
*“seems diluted not sure if same strength vinegar given this time so disappointing”*
**Functionality-Overall**10%
*“Disappointing it didn't do what it was supposed to do”*
**Value For Money**10%
*“Quite expensive”*
**Smell**6%
*“Very faint smell”*
**Ingredients-Overall**4%
*“Only 5% vinegar”*
**Durability**2%
*“then the bristles fell out”*
**Compactness**2%
*“There is some nonsense on the listing about a compact design”*
**Strength**2%
*“Not quite as powerful or potent as I may have expected”*
### **Top return reasons **
**Quality-Overall**16%
**Functionality-Overall**15%
**Advertised Vs Actual Product**13%
**Strength**10%
**Paint Quality**10%
**Value For Money**8%
**Compatibility-Overall**6%
**Leak-Proof**6%
**Size-Overall**6%
**Ease Of Cleaning**3%
## **Common questions**
- **Is white spirit profitable to sell on Amazon United Kingdom?**
- The niche generates £316K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the white spirit niche?**
- 10 brands and 72 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in white spirit?**
- Top complaints mined from reviews: Paint Quality, Ease Of Cleaning, Dilute/Watery. The return rate is 0.1%.
- **When does demand for white spirit peak?**
- Demand peaks in May–Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the white spirit niche?**
- Listings span £2.10–£9.91; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.
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