---
title: "White Silk Paint — £139K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/white-silk-paint"
last_updated: "2026-07-31T08:41:55.449Z"
locale: en
meta:
description: "Niche score 40/100 · £139K/yr market · 151K searches/yr · £15.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £139K/yr market · 151K searches/yr · £15.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Silk Paint — £139K/yr Amazon UK Niche (2026) - Flapen"
---
# **white silk paint**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 13Conversion 65Competition 14Returns 97Price range 61Avg price 77Brand share 0Review moat 65Quality gap 53
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.95**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****905.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£8.37–£25.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£139K**
£139K/yr · 151K searches
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, white silk paint is a £139K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white silk paint market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£128K–£160K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#125**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Johnstone's90% - Dulux8% - Crown2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/white-silk-paint/trend)
## **Top white silk paint search terms**
- **white silk paint**27K/yr-13.9%5.7% conv. - **white silk emulsion paint**22K/yr-23.0%6.3% conv. - **silk paint for walls**20K/yr-29.9%1.0% conv. - **silk paint**17K/yr-18.5%1.2% conv. - **silk emulsion paint for walls**16K/yr-25.5%1.9% conv. - **white emulsion paint silk**12K/yr-35.8%6.8% conv. - **silk white paint**5K/yr-14.3%5.4% conv. - **white paint silk**7K/yr-21.3%5.9% conv. - **vinyl silk paint for walls**4K/yr-20.5%2.6% conv. - **white silk emulsion paint 10ltr**4K/yr-1.8%4.5% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/white-silk-paint/search-terms)
## **Top white silk paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£28K30%£42K40%£56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones 306570 Vinyl Silk Emulsion - Brilliant White 5**Johnstone's**£13.62**4.5★1,477 rev](https://www.amazon.co.uk/dp/B0038HPFIO) [2**Johnstones 306759 Silk Emulsion Paint Brilliant White 5 l (Pack of 1)**Johnstone's**£10.24**4.2★762 rev](https://www.amazon.co.uk/dp/B00LXM483E) [3**Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£11.10**4.6★467 rev](https://www.amazon.co.uk/dp/B00H8OKY16) [4**Johnstones Contract Vinyl Silk 10L Pure Brilliant White**Johnstone's**£22.13**4.3★60 rev](https://www.amazon.co.uk/dp/B00LXM43UW) [5**Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.73**4.6★782 rev](https://www.amazon.co.uk/dp/B07NYSR7LV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.73**782 rev7y ago](https://www.amazon.co.uk/dp/B07NYSR7LV) [**Dulux Silk 3L Pure Brilliant White**Dulux**£16.05**159 rev10y ago](https://www.amazon.co.uk/dp/B01C4T5OWI) [**Johnstones - Wall & Ceiling Paint - Seashell - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.34**55 rev11y ago](https://www.amazon.co.uk/dp/B00VRET43C) [**Johnstones Wall and Ceiling Paint Manhattan Grey Silk Finish Emulsion Paint Fantastic Coverage Easy to Apply Dry in 1 2 Hours 12 M2 per Litre 5 L**Johnstone's**£18.06**1,826 rev11y ago](https://www.amazon.co.uk/dp/B00Q2NAD9M) [**Johnstones 306759 Silk Emulsion Paint Brilliant White 5 l (Pack of 1)**Johnstone's**£10.24**762 rev11y ago](https://www.amazon.co.uk/dp/B00LXM483E)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnstones - Wall & Ceiling Paint - Seashell - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.34**4.7★**▲ 307%**](https://www.amazon.co.uk/dp/B00VRET43C) [**5LTR - JOHNSTONES JONMAT CONTRACT MATT EMULSION BRILLIANT WHITE**Johnstone's**£8.37**3.9★**▲ 94%**](https://www.amazon.co.uk/dp/B005QWBCVI) [**Johnstones Contract Vinyl Silk 10L Pure Brilliant White**Johnstone's**£22.13**4.3★**▲ 75%**](https://www.amazon.co.uk/dp/B00LXM43UW) [**Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.73**4.6★**▲ 67%**](https://www.amazon.co.uk/dp/B07NYSR7LV) [**Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£11.10**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B00H8OKY16)
**~~View all trending →~~**
## **What buyers say about white silk paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**26%
*“Excellent paint”*
**Value For Money**20%
*“Good value”*
**Quality-Overall**17%
*“Better than the famous brands”*
**Color**8%
*“Love the colour”*
**Coverage**8%
*“Excellent coverage”*
**Engraving/Paint/Sublimation**6%
*“Excellent paint”*
**Ease Of Use**3%
*“easy to use”*
**Advertised Vs Actual Product**2%
*“Did the job”*
**Smell**2%
*“odour is no problem”*
**Size-Overall**1%
*“fit”*
### **What buyers complain about **
**Paint Quality**62%
*“Leaked paint”*
**Leak-Proof**9%
*“Arrived leaking all in the box”*
**Color**8%
*“Need to make a complaint its not very white more blue grey”*
**Coverage**6%
*“No coverage at all”*
**Quality-Overall**4%
*“POOR QUALITY CONTAINER”*
**Thickness**3%
*“we gave it a good stir hoping it would thicken up”*
**Smell**1%
*“Not much of a smell”*
**Water Resistance**1%
*“It has been watered down heavily”*
**Value For Money**1%
*“when they closed down found it hard to match up any other for price”*
**Product Condition**1%
*“maybe previously returned item as it has been opened”*
### **Top return reasons **
**Paint Quality**68%
**Leak-Proof**11%
**Color**10%
**Size-Overall**2%
**Quality-Overall**1%
**Product Condition**1%
**Advertised Vs Actual Product**1%
**Defective Material/Parts**1%
**Coverage**1%
**Thickness**1%
## **Common questions**
- **Is white silk paint profitable to sell on Amazon United Kingdom?**
- The niche generates £139K/yr across 12 tracked products. 90-day search growth is -24.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the white silk paint niche?**
- 3 brands and 38 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in white silk paint?**
- Top complaints mined from reviews: Paint Quality, Leak-Proof, Color. The return rate is 0.7%.
- **When does demand for white silk paint peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the white silk paint niche?**
- Listings span £8.37–£25.19; the average listing price is £15.95 (sweet spot $15–$100). The average incumbent carries 905 reviews — the moat a new listing must climb.
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