---
title: "Products — white paint - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/white-paint/products"
last_updated: "2026-07-31T09:20:21.212Z"
locale: en
meta:
  description: "Niche score 51/100 · £1.3M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £1.3M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — white paint - Flapen"
---

# **white paint**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 82Growth 17Conversion 60Competition 40Returns 97Price range 46Avg price 64Brand share 7Review moat 35Quality gap 67

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.3M**

£1.3M/yr · 1.8M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£13.65**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£7.90–£20.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,024.52**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand