---
title: "White Masonry Paint Exterior — £131K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/white-masonry-paint-exterior"
last_updated: "2026-07-31T08:11:49.073Z"
locale: en
meta:
description: "Niche score 54/100 · £131K/yr market · 96K searches/yr. Brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £131K/yr market · 96K searches/yr. Brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Masonry Paint Exterior — £131K/yr Amazon UK Niche (2026) - Flapen"
---
# **white masonry paint exterior**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 90% of clicks) keeps it on the watch list.
Market size 29Growth 77Conversion 86Competition 41Returns 96Price range 54Avg price 68Brand share 24Review moat 27Quality gap 43
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+63.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****£14.11**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.42–£26.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£131K**
£131K/yr · 96K searches
**Review moat**
**Okay****3,750.8**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, white masonry paint exterior is a £131K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr–May–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white masonry paint exterior market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£113K–£141K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**5%**
- Johnstone's29% - Leyland28% - RUSTINS16% - Sandtex11% - Polar Specialist Coatings6% - THE ONE4% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +63.8% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jul, Aug · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/white-masonry-paint-exterior/trend)
## **Top white masonry paint exterior search terms**
- **white masonry paint exterior**26K/yr+165.5%10.1% conv. - **white masonry paint**28K/yr+1.0%8.3% conv. - **masonry paint white**13K/yr+59.7%6.5% conv. - **white outdoor paint**8K/yr+35.8%5.9% conv. - **white exterior paint**6K/yr+49.9%4.5% conv. - **white masonry paint exterior 10l**3K/yr+115.9%4.5% conv. - **outdoor white paint**5K/yr+21.2%6.7% conv. - **white masonry paint exterior 5l**3K/yr+296.5%10.2% conv. - **exterior white paint**3K/yr+47.3%7.2% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/white-masonry-paint-exterior/search-terms)
## **Top white masonry paint exterior products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£13K15%£20K20%£26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leyland Granocryl Smooth Masonry Paint - Brilliant White 2.5L**Leyland**£11.39**4.6★2,089 rev](https://www.amazon.co.uk/dp/B005R3LU6I) [2**Leyland Granocryl Smooth Masonry Brilliant White 5L**Leyland**£16.33**4.6★1,471 rev](https://www.amazon.co.uk/dp/B005R3LW7K) [3**RUSTINS Masonry Paint White 500 ml (Pack of 1)**RUSTINS**£7.35**4.5★2,486 rev](https://www.amazon.co.uk/dp/B015WDKTMS) [4**Johnstones Exterior Smooth Masonry Paint - Brilliant White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 30m Coverage Per Tin Dry in 1-2 Hours | 2.5 L**Johnstone's**£14.33**4.6★262 rev](https://www.amazon.co.uk/dp/B0CQCZ98ZW) [5**Johnstones Exterior Smooth Masonry Paint Brilliant White Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L**Johnstone's**£16.76**4.7★348 rev](https://www.amazon.co.uk/dp/B0CQD335BQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sandtex Smooth Masonry Paint - Pure Brilliant White - 1L | Ultra Smooth Finish for Exterior Walls Brick and Concrete | Long-Lasting Dirt-Resistant & Weatherproof Masonry Coating |**AXpower Inspirational Technology Empowering People**£11.63**20 rev1y ago](https://www.amazon.co.uk/dp/B0F88ST3FG) [**SIRAMICO COATINGS | Masonry Paint | Smooth White | 500 ml |10 Year protection of Masonry surfaces | Washable Paint (White 500 ml)**SIRAMICO COATINGS**£12.35**64 rev1y ago](https://www.amazon.co.uk/dp/B0DD1T76VN) [**Johnstones Exterior Smooth Masonry Paint - Brilliant White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 30m Coverage Per Tin Dry in 1-2 Hours | 2.5 L**Johnstone's**£14.33**262 rev2y ago](https://www.amazon.co.uk/dp/B0CQCZ98ZW) [**Johnstones Exterior Smooth Masonry Paint Brilliant White Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L**Johnstone's**£16.76**348 rev2y ago](https://www.amazon.co.uk/dp/B0CQD335BQ) [**Johnstones Exterior Smooth Masonry Paint - Antique White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 12m Coverage Per Litre Dry in 1-2 Hours |225 ml**Johnstone's**£5.51**71 rev2y ago](https://www.amazon.co.uk/dp/B0CQCZY7NF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnstones Exterior Smooth Masonry Paint Brilliant White Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L**Johnstone's**£16.76**4.7★**▲ 72%**](https://www.amazon.co.uk/dp/B0CQD335BQ) [**Johnstones Exterior Smooth Masonry Paint Antique White Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L**Johnstone's**£20.02**4.7★**▲ 65%**](https://www.amazon.co.uk/dp/B0CQCZCV9R) [**Sandtex Smooth Masonry Paint - Pure Brilliant White - 1L | Ultra Smooth Finish for Exterior Walls Brick and Concrete | Long-Lasting Dirt-Resistant & Weatherproof Masonry Coating |**AXpower Inspirational Technology Empowering People**£11.63**4.7★**▲ 54%**](https://www.amazon.co.uk/dp/B0F88ST3FG) [**5LTR - JOHNSTONES JONMAT CONTRACT MATT EMULSION BRILLIANT WHITE**Johnstone's**£8.37**3.9★**▲ 47%**](https://www.amazon.co.uk/dp/B005QWBCVI) [**Johnstones Exterior Smooth Masonry Paint - Antique White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 12m Coverage Per Litre Dry in 1-2 Hours |225 ml**Johnstone's**£5.51**4.5★**▲ 29%**](https://www.amazon.co.uk/dp/B0CQCZY7NF)
**~~View all trending →~~**
## **What buyers say about white masonry paint exterior**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**22%
*“Good paint for the price”*
**Quality-Overall**19%
*“Best quality”*
**Value For Money**16%
*“Worth the money”*
**Coverage**9%
*“Covers well”*
**Engraving/Paint/Sublimation**6%
*“Paint goes in smoothly”*
**Advertised Vs Actual Product**5%
*“it was what was advertised”*
**Ease Of Use**5%
*“easy to use”*
**Color**3%
*“The colour is a true”*
**Ease Of Cleaning**2%
*“Clean looking”*
**Moist/Dry**2%
*“Applied two layers, looks good and dries fast”*
### **What buyers complain about **
**Paint Quality**47%
*“paint has leaked out”*
**Color**9%
*“Not white”*
**Leak-Proof**8%
*“Arrived with a leak”*
**Coverage**8%
*“not the best for coverage”*
**Quality-Overall**7%
*“POOR QUALITY CONTAINER”*
**Size-Overall**5%
*“Ridiculous small size”*
**Thickness**4%
*“its very thick”*
**Value For Money**2%
*“it a fraction of the price”*
**Advertised Vs Actual Product**2%
*“Misleading”*
**Water Resistance**1%
*“It has been watered down heavily”*
### **Top return reasons **
**Paint Quality**47%
**Size-Overall**27%
**Color**10%
**Leak-Proof**7%
**Value For Money**2%
**Quality-Overall**1%
**Product Condition**1%
**Advertised Vs Actual Product**1%
**Coverage**1%
**Functionality-Overall**1%
## **Common questions**
- **Is white masonry paint exterior profitable to sell on Amazon United Kingdom?**
- The niche generates £131K/yr across 20 tracked products. 90-day search growth is +63.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the white masonry paint exterior niche?**
- 9 brands and 76 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in white masonry paint exterior?**
- Top complaints mined from reviews: Paint Quality, Color, Leak-Proof. The return rate is 0.8%.
- **When does demand for white masonry paint exterior peak?**
- Demand peaks in Mar–Apr–May–Jul–Aug; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the white masonry paint exterior niche?**
- Listings span £5.42–£26.37; the average listing price is £14.11 (sweet spot $15–$100). The average incumbent carries 3,751 reviews — the moat a new listing must climb.
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