---
title: "Search terms — white kitchen paint - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/white-kitchen-paint/search-terms"
last_updated: "2026-07-31T16:11:49.382Z"
locale: en
meta:
  description: "Niche score 36/100 · £22K/yr market · 57K searches/yr · £16.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · £22K/yr market · 57K searches/yr · £16.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — white kitchen paint - Flapen"
---

# **white kitchen paint**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 8Conversion 29Competition 60Returns 97Price range 52Avg price 80Brand share 4Review moat 48Quality gap 30

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£16.95**

avg listing price — sweet spot $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£8.37–£22.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,684.63**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-34.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£22K**

£22K/yr · 57K searches

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand