---
title: "White Electrical Tape — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/white-electrical-tape"
last_updated: "2026-07-31T08:41:50.451Z"
locale: en
meta:
  description: "Niche score 38/100 · £73K/yr market · 62K searches/yr · £4.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £73K/yr market · 62K searches/yr · £4.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "White Electrical Tape — £73K/yr Amazon UK Niche (2026) - Flapen"
---

# **white electrical tape**

**Skip it**

Prices mostly outside the sweet spot ($1.11–$12.12) — this niche doesn't clear our bar today.

Market size 18Growth 23Conversion 100Competition 12Returns 98Price range 0Avg price 12Brand share 33Review moat 42Quality gap 40

**Conversion**

**Incredible****27.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****2,315.9**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£73K**

£73K/yr · 62K searches

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£4.36**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.11–£12.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, white electrical tape is a £73K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **white electrical tape market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**15K–20K**</dd><dd>avg 1,500–2,000/product</dd>

<dt>**Revenue / yr**</dt><dd>**£65K–£87K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**27.1%**</dd>

<dt>**Avg BSR**</dt><dd>**#27**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**50%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**54 months**</dd>

<dt>**Avg seller age**</dt><dd>**189 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▲rising

**Sellers**

**11**

**Top-5 brand share**

**85%**

Top 20: 100%

**Top-5 click share**

**85%**

Top 20: 100%

**Open market**

**9%**

- Gocableties32% - British General30% - JFA Supplies8% - Merriway8% - WINSOME8% - GTSE5% - Open — no brand owns it (3 brands, 9%)

## **Demand & seasonality**

Weekly Amazon search volume, last 88 weeks — -3.4% search growth over the last 90 days.

2K1KSpike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

[**Open Trend **](https://flapen.com/research/uk/diy-tools/white-electrical-tape/trend)

## **Top white electrical tape search terms**

- **white electrical tape**37K/yr-3.7%26.3% conv. - **white insulation tape**12K/yr-1.0%24.8% conv. - **electrical tape white**8K/yr-9.2%22.1% conv. - **white pvc tape**3K/yr+7.9%13.0% conv. - **electric tape white**2K/yr-3.3%22.4% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/white-electrical-tape/search-terms)

## **Top white electrical tape products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£7K20%£15K30%£22K40%£29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Gocableties White Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires 1 Roll](https://m.media-amazon.com/images/I/31srtdmYBmL.jpg)**Gocableties White Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires 1 Roll**Gocableties**£3.19**4.5★12,978 rev](https://www.amazon.co.uk/dp/B074SXWQ41) [2![British General BG Electrical Insulation Tape 20 Metres White](https://m.media-amazon.com/images/I/51POglKji-L.jpg)**British General BG Electrical Insulation Tape 20 Metres White**British General**£1.11**4.6★217 rev](https://www.amazon.co.uk/dp/B07CZZD23T) [3![JFA Supplies Strong PVC Insulation Electrical Tape - White Colours Pack of 3-19mm x 20m](https://m.media-amazon.com/images/I/31vOGAOf3jL.jpg)**JFA Supplies Strong PVC Insulation Electrical Tape - White Colours Pack of 3-19mm x 20m**JFA Supplies**£4.20**4.6★170 rev](https://www.amazon.co.uk/dp/B0DM6CR8G3) [4![Merriway BH07516 (2 Pcs) White PVC Electrical Insulation Tape 19mm x 5M (3/4 inch x 195 inch/ 16.25ft) - Pack of 2 Pieces](https://m.media-amazon.com/images/I/21P2z1IK-6L.jpg)**Merriway BH07516 (2 Pcs) White PVC Electrical Insulation Tape 19mm x 5M (3/4 inch x 195 inch/ 16.25ft) - Pack of 2 Pieces**Merriway**£1.71**4.4★411 rev](https://www.amazon.co.uk/dp/B07ZKZ574W) [5![WINSOME Electrical Tape Pack of 1 | 20m X 19mm Waterproof Insulation Tape for Electric Wires & Cables | Strong & Sticky Electricians Tape for Preventing Short Circuits (White)](https://m.media-amazon.com/images/I/31+QvMmsIBL.jpg)**WINSOME Electrical Tape Pack of 1 | 20m X 19mm Waterproof Insulation Tape for Electric Wires & Cables | Strong & Sticky Electricians Tape for Preventing Short Circuits (White)**WINSOME**£3.20**4.6★78 rev](https://www.amazon.co.uk/dp/B0FB9H7HL5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![WINSOME Electrical Tape Pack of 1 | 20m X 19mm Waterproof Insulation Tape for Electric Wires & Cables | Strong & Sticky Electricians Tape for Preventing Short Circuits (White)](https://m.media-amazon.com/images/I/31+QvMmsIBL.jpg)**WINSOME Electrical Tape Pack of 1 | 20m X 19mm Waterproof Insulation Tape for Electric Wires & Cables | Strong & Sticky Electricians Tape for Preventing Short Circuits (White)**WINSOME**£3.20**78 rev1y ago](https://www.amazon.co.uk/dp/B0FB9H7HL5) [![JFA Supplies Strong PVC Insulation Electrical Tape - White Colours Pack of 3-19mm x 20m](https://m.media-amazon.com/images/I/31vOGAOf3jL.jpg)**JFA Supplies Strong PVC Insulation Electrical Tape - White Colours Pack of 3-19mm x 20m**JFA Supplies**£4.20**170 rev1y ago](https://www.amazon.co.uk/dp/B0DM6CR8G3) [![Status IONOS White PVC Tape 33 metres](https://m.media-amazon.com/images/I/31zVdrJGasL.jpg)**Status IONOS White PVC Tape 33 metres**Status**£1.68**3,214 rev2y ago](https://www.amazon.co.uk/dp/B0CNTLS4MS) [![QILIMA White Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires Pack of 6 Rolls](https://m.media-amazon.com/images/I/417OhGd6PmL.jpg)**QILIMA White Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires Pack of 6 Rolls**QILIMA**£8.17**16 rev2y ago](https://www.amazon.co.uk/dp/B0CMZFX8YV) [![Merriway BH07516 (2 Pcs) White PVC Electrical Insulation Tape 19mm x 5M (3/4 inch x 195 inch/ 16.25ft) - Pack of 2 Pieces](https://m.media-amazon.com/images/I/21P2z1IK-6L.jpg)**Merriway BH07516 (2 Pcs) White PVC Electrical Insulation Tape 19mm x 5M (3/4 inch x 195 inch/ 16.25ft) - Pack of 2 Pieces**Merriway**£1.71**411 rev6y ago](https://www.amazon.co.uk/dp/B07ZKZ574W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Status IONOS White PVC Tape 33 metres](https://m.media-amazon.com/images/I/31zVdrJGasL.jpg)**Status IONOS White PVC Tape 33 metres**Status**£1.68**4.5★**▲ 121%**](https://www.amazon.co.uk/dp/B0CNTLS4MS) [![WINSOME Electrical Tape Pack of 1 | 20m X 19mm Waterproof Insulation Tape for Electric Wires & Cables | Strong & Sticky Electricians Tape for Preventing Short Circuits (White)](https://m.media-amazon.com/images/I/31+QvMmsIBL.jpg)**WINSOME Electrical Tape Pack of 1 | 20m X 19mm Waterproof Insulation Tape for Electric Wires & Cables | Strong & Sticky Electricians Tape for Preventing Short Circuits (White)**WINSOME**£3.20**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B0FB9H7HL5) [![QILIMA White Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires Pack of 6 Rolls](https://m.media-amazon.com/images/I/417OhGd6PmL.jpg)**QILIMA White Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires Pack of 6 Rolls**QILIMA**£8.17**4.4★**▲ 47%**](https://www.amazon.co.uk/dp/B0CMZFX8YV) [![British General BG Electrical Insulation Tape 20 Metres White](https://m.media-amazon.com/images/I/51POglKji-L.jpg)**British General BG Electrical Insulation Tape 20 Metres White**British General**£1.11**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B07CZZD23T) [![GTSE White Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires 3 Rolls](https://m.media-amazon.com/images/I/31A2BbOG7tL.jpg)**GTSE White Electrical Tape 19mm x 20m Strong Self-Adhesive PVC Insulation Tape for Insulating Repairing and Protecting Electrical Wires 3 Rolls**GTSE**£6.63**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B07Y8P5CFL)

**~~View all trending →~~**

## **What buyers say about white electrical tape**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Adhesion/Stickiness**31%

*“that it sticks well”*

**Quality-Overall**31%

*“Good quality tape”*

**Advertised Vs Actual Product**11%

*“Does the job”*

**Value For Money**11%

*“Great value”*

**Efficiency**5%

*“Works well”*

**Durability**3%

*“durable”*

**Functionality-Overall**3%

*“for drippy taps etc it would work well too”*

**Ease Of Use**2%

*“Very Handy”*

**Color**1%

*“great if you need a white rather than black cooour”*

### **What buyers complain about **

**Adhesion/Stickiness**47%

*“Its white and sticky”*

**Quality-Overall**19%

*“Cheap and nasty, totally useless”*

**Color**11%

*“Wasnt White, more cream”*

**Value For Money**6%

*“Waste of money”*

**Thickness**6%

*“a little thin”*

**Durability**3%

*“Fell off surface within 6 hours”*

**Size-Overall**3%

*“Not fit for purpose”*

### **Top return reasons **

**Quality-Overall**67%

**Adhesion/Stickiness**17%

**Thin**8%

**Functionality-Overall**8%

## **Common questions**

<dl>

<dt>**Is white electrical tape profitable to sell on Amazon United Kingdom?**</dt><dd>The niche generates £73K/yr across 10 tracked products. 90-day search growth is -3.4%. Flapen's verdict: Skip it (38/100).</dd>

<dt>**How competitive is the white electrical tape niche?**</dt><dd>9 brands and 11 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.</dd>

<dt>**What do buyers complain about in white electrical tape?**</dt><dd>Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Color. The return rate is 0.4%.</dd>

<dt>**When does demand for white electrical tape peak?**</dt><dd>Demand peaks in Nov; the busiest month runs 1.5× the quietest.</dd>

<dt>**What does it cost to enter the white electrical tape niche?**</dt><dd>Listings span £1.11–£12.12; the average listing price is £4.36 (sweet spot $15–$100). The average incumbent carries 2,316 reviews — the moat a new listing must climb.</dd>

</dl>

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