---
title: "Search terms — white cable tidy - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/white-cable-tidy/search-terms"
last_updated: "2026-07-31T10:57:38.572Z"
locale: en
meta:
  description: "Niche score 45/100 · £43K/yr market · 69K searches/yr · £6.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £43K/yr market · 69K searches/yr · £6.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — white cable tidy - Flapen"
---

# **white cable tidy**

**Skip it**

A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 12Conversion 86Competition 50Returns 89Price range 12Avg price 18Brand share 69Review moat 24Quality gap 72

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,736.7**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£6.55**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-25.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.24–£16.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£43K**

£43K/yr · 69K searches