---
title: "White Bathroom Paint — £200K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/white-bathroom-paint"
last_updated: "2026-07-31T14:11:39.932Z"
locale: en
meta:
description: "Niche score 36/100 · £200K/yr market · 230K searches/yr · £14.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £200K/yr market · 230K searches/yr · £14.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Bathroom Paint — £200K/yr Amazon UK Niche (2026) - Flapen"
---
# **white bathroom paint**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 9Conversion 68Competition 15Returns 97Price range 38Avg price 67Brand share 3Review moat 25Quality gap 37
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.08**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£200K**
£200K/yr · 230K searches
**Price range**
**Okay****£10.34–£17.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,693.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-32.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, white bathroom paint is a £200K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white bathroom paint market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£176K–£211K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Dulux38% - Johnstone's37% - SIRAMICO COATINGS17% - Polar Specialist Coatings5% - Mifica2% - Leyland1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Mar · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/white-bathroom-paint/trend)
## **Top white bathroom paint search terms**
- **dulux bathroom paint**46K/yr-30.4%1.8% conv. - **white bathroom paint**44K/yr-33.4%7.8% conv. - **bathroom ceiling paint**23K/yr-32.3%7.3% conv. - **bathroom paint white**16K/yr-33.8%7.2% conv. - **white kitchen paint**15K/yr-34.4%3.7% conv. - **bathroom paint white anti mould**12K/yr-36.6%5.1% conv. - **dulux easycare bathroom paint**8K/yr-21.9%4.0% conv. - **bathroom white paint**9K/yr-31.6%7.5% conv. - **waterproof paint for bathroom**7K/yr-26.5%1.5% conv. - **dulux bathroom paint white**8K/yr-43.4%7.9% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/white-bathroom-paint/search-terms)
## **Top white bathroom paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£20K20%£40K30%£60K40%£80K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 1L**Dulux**£10.34**4.6★11,526 rev](https://www.amazon.co.uk/dp/B0038ETHZ4) [2**Johnstones - Bathroom Paint - Brilliant White - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.40**4.6★8,161 rev](https://www.amazon.co.uk/dp/B07NYSQYNZ) [3**SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application**SIRAMICO COATINGS**£15.32**4.4★692 rev](https://www.amazon.co.uk/dp/B0D2RVW9KK) [4**Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 2. 5 litres**Dulux**£17.87**4.6★11,526 rev](https://www.amazon.co.uk/dp/B00LNBDQRO) [5**Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings**Polar Specialist Coatings**£13.87**4.4★1,684 rev](https://www.amazon.co.uk/dp/B0BLZPM6JM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L**Mifica**£14.48**77 rev8mo ago](https://www.amazon.co.uk/dp/B0G352WSMT) [**SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings**SIRAMICO COATINGS**£11.00**206 rev9mo ago](https://www.amazon.co.uk/dp/B0FVGCT65X) [**SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application**SIRAMICO COATINGS**£15.32**692 rev2y ago](https://www.amazon.co.uk/dp/B0D2RVW9KK) [**Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings**Polar Specialist Coatings**£13.87**1,684 rev3y ago](https://www.amazon.co.uk/dp/B0BLZPM6JM) [**Leyland Kitchen & Bathroom Mid Sheen Brilliant White 2.5 Litre**Leyland**£16.35**390 rev6y ago](https://www.amazon.co.uk/dp/B08CDX77CR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnstones - Wall & Ceiling Paint - Brilliant White - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£11.10**4.6★**▲ 70%**](https://www.amazon.co.uk/dp/B00H8OKY16) [**SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application**SIRAMICO COATINGS**£15.32**4.4★**▲ 52%**](https://www.amazon.co.uk/dp/B0D2RVW9KK) [**SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings**SIRAMICO COATINGS**£11.00**4.5★**▲ 20%**](https://www.amazon.co.uk/dp/B0FVGCT65X) [**Mifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L**Mifica**£14.48**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B0G352WSMT) [**Johnstones - Bathroom Paint - White Lace - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour- Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£14.97**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B07NZXFD9N)
**~~View all trending →~~**
## **What buyers say about white bathroom paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**22%
*“Paint was good”*
**Quality-Overall**16%
*“Excellent Product”*
**Coverage**12%
*“Covers well”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Value For Money**7%
*“Good price”*
**Ease Of Use**7%
*“Easy to use”*
**Engraving/Paint/Sublimation**4%
*“Excellent paint”*
**Efficiency**3%
*“This seems to do its job”*
**Color**2%
*“good colour”*
**Smell**1%
*“This was great low smell”*
### **What buyers complain about **
**Paint Quality**35%
*“Cheap quality paint”*
**Thickness**9%
*“It is thick”*
**Coverage**5%
*“Poor coverage”*
**Durability**4%
*“2 months later the mould came back”*
**Leak-Proof**4%
*“Leaked”*
**Value For Money**3%
*“extortionate price”*
**Smell**2%
*“No smell worth a mention”*
**Color**2%
*“Only downside was that the colour wasn't as 'brilliant' as I had hoped and here was variation between my woodwork and the walls”*
**Spray/Flow**2%
*“there was alot of spraying”*
**Functionality-Overall**2%
*“Didnt work for me”*
### **Top return reasons **
**Paint Quality**39%
**Size-Overall**25%
**Color**16%
**Value For Money**4%
**Leak-Proof**4%
**Functionality-Overall**2%
**Advertised Vs Actual Product**2%
**Coverage**1%
**Quality-Overall**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is white bathroom paint profitable to sell on Amazon United Kingdom?**
- The niche generates £200K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the white bathroom paint niche?**
- 6 brands and 41 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in white bathroom paint?**
- Top complaints mined from reviews: Paint Quality, Thickness, Coverage. The return rate is 0.7%.
- **When does demand for white bathroom paint peak?**
- Demand peaks in Jan–Mar; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the white bathroom paint niche?**
- Listings span £10.34–£17.87; the average listing price is £14.08 (sweet spot $15–$100). The average incumbent carries 4,693 reviews — the moat a new listing must climb.
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