---
title: "Trend — video doorbell wireless - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/video-doorbell-wireless/trend"
last_updated: "2026-07-31T08:45:41.311Z"
locale: en
meta:
  description: "Niche score 48/100 · £299K/yr market · 781K searches/yr · £21.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £299K/yr market · 781K searches/yr · £21.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — video doorbell wireless - Flapen"
---

# **video doorbell wireless**

**Skip it**

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 59Conversion 22Competition 15Returns 44Price range 79Avg price 91Brand share 32Review moat 40Quality gap 88

**Avg price**

**Great****£21.23**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£7.60–£44.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+35.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£299K**

£299K/yr · 781K searches

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****2,505.91**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")