---
title: "Search terms — vice - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/vice/search-terms"
last_updated: "2026-08-01T11:57:43.128Z"
locale: en
meta:
  description: "Niche score 55/100 · £223K/yr market · 328K searches/yr · £20.48 avg price. Soft demand (-11.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £223K/yr market · 328K searches/yr · £20.48 avg price. Soft demand (-11.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — vice - Flapen"
---

# **vice**

**Worth a look**

Shows low returns (1.1%), but soft demand (-11.6% this quarter) keeps it on the watch list.

Market size 43Growth 19Conversion 42Competition 61Returns 94Price range 81Avg price 89Brand share 58Review moat 63Quality gap 60

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£20.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£5.74–£57.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****966.47**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£223K**

£223K/yr · 328K searches

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-11.6%**

90-day search growth — must beat 0% to launch