---
title: "Vice — £223K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/vice"
last_updated: "2026-07-31T18:13:24.917Z"
locale: en
meta:
description: "Niche score 55/100 · £223K/yr market · 328K searches/yr · £20.48 avg price. Soft demand (-11.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £223K/yr market · 328K searches/yr · £20.48 avg price. Soft demand (-11.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vice — £223K/yr Amazon UK Niche (2026) - Flapen"
---
# **vice**
**Worth a look**
Shows low returns (1.1%), but soft demand (-11.6% this quarter) keeps it on the watch list.
Market size 43Growth 19Conversion 42Competition 61Returns 94Price range 81Avg price 89Brand share 58Review moat 63Quality gap 60
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.74–£57.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****966.47**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£223K**
£223K/yr · 328K searches
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-11.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vice is a £223K/yr Amazon United Kingdom market (328K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vice market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£164K–£205K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **83%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **—flat
**Sellers**
**59**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 89%
**Open market**
**26%**
- STANLEY30% - DAYUAN16% - CROWNSHOP14% - MUXHEL6% - Zazafolora5% - Amtech4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.
8K6KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/vice/trend)
## **Top vice search terms**
- **vice**136K/yr-7.5%2.5% conv. - **bench vice**61K/yr-0.4%2.5% conv. - **table vice**14K/yr+3.7%3.1% conv. - **vice clamp**15K/yr-8.3%2.8% conv. - **vices for workbench**19K/yr-52.3%2.9% conv. - **mini vice**13K/yr-25.7%3.0% conv. - **vise**11K/yr-18.7%1.4% conv. - **bench vice heavy duty**5K/yr+23.1%2.1% conv. - **small vice**9K/yr-14.0%4.2% conv. - **vices**10K/yr-32.7%1.2% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/vice/search-terms)
## **Top vice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£11K10%£22K15%£33K20%£45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STANLEY MAXSTEEL Multi Angle Vice Yellow/Black 1-83-069**STANLEY**£17.82**4.7★12,452 rev](https://www.amazon.co.uk/dp/B001HBS0I0) [2**Stanley 183065 MaxSteel Light-Duty Vice 100mm 4 -inch**STANLEY**£25.23**4.6★4,820 rev](https://www.amazon.co.uk/dp/B001O51JCS) [3**DAYUAN 4 Inches 360 Steel Bench Vice With Anvil Base - Heavy Duty Table Clamp Swivel Industrial Workshop**DAYUAN**£21.07**4.4★247 rev](https://www.amazon.co.uk/dp/B0BR5LTPLP) [4**CROWNSHOP Bench Vice 65mm 360 Swivel Base Mini Workbench Clamp Cast Iron**CROWNSHOP**£8.11**4.5★239 rev](https://www.amazon.co.uk/dp/B0DZWQX6LH) [5**MUXHEL Vice 70mm Bench Vice Clamp 360 Swivel Base Vices for Workbench Heavy Duty Work Bench Clamp Table vice for Small DIY Craft Projects Sanding Drilling Welding-Blue**MUXHEL**£16.60**4.3★93 rev](https://www.amazon.co.uk/dp/B0CRL36RDV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bench Vice Clamp 70mm Table Vice Clamp for Workbench 360 Swivel Base Vices for Workbench Cast Iron for Woodworking Cutting Conduit Metalworking Drilling**Zazafolora**£14.54**16 rev3mo ago](https://www.amazon.co.uk/dp/B0GMJ9SF7H) [**GREENSAPPIRE 5 Inch Table Vice 360 Swivel Base Cast Iron Bench Vise Tool**GREENSAPPIRE**£14.17**15 rev6mo ago](https://www.amazon.co.uk/dp/B0GGHY9B82) [**LDHHYH Table Vice Clamp 80MM Bench Clamp 360 Swivel Base Bench Vise Clamp with Gloves Heavy Duty Small Table Vise Portable for DIY Crafting Modelling Workshop Home (Blue)**LDHHYH**£17.39**14 rev1y ago](https://www.amazon.co.uk/dp/B0F942QNBP) [**CROWNSHOP Bench Vice 65mm 360 Swivel Base Mini Workbench Clamp Cast Iron**CROWNSHOP**£8.11**239 rev1y ago](https://www.amazon.co.uk/dp/B0DZWQX6LH) [**CROWNSHOP Bench Vice 70mm 360 Swivel Base Mini Workbench Clamp Cast Iron**CROWNSHOP**£8.16**239 rev1y ago](https://www.amazon.co.uk/dp/B0DZWSRKJP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GREENSAPPIRE 5 Inch Table Vice 360 Swivel Base Cast Iron Bench Vise Tool**GREENSAPPIRE**£14.17**4.6★**▲ 278%**](https://www.amazon.co.uk/dp/B0GGHY9B82) [**Bench Vice Clamp 70mm Table Vice Clamp for Workbench 360 Swivel Base Vices for Workbench Cast Iron for Woodworking Cutting Conduit Metalworking Drilling**Zazafolora**£14.54**4.4★**▲ 203%**](https://www.amazon.co.uk/dp/B0GMJ9SF7H) [**Stanley 183066 MaxSteel Heavy-Duty Bench Vice 100mm 4-inch STA183066**STANLEY**£43.63**4.6★**▲ 196%**](https://www.amazon.co.uk/dp/B0015QBHMI) [**DASBET Table Vise Universal 2.5 Inch Work Bench Vice Clamp 360Swivel Base Bench Clamp Home Vise Clamp for Woodworking Metalworking Handcraft Creations Cutting Conduit Drilling**DASBET**£12.43**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B0DR1ZDNDF) [**BUYSK Mini Table Bench Vice Clamp for Jewelry Model Making DIY Repairs Modelling Painting and Crafting-Black (Aluminum Alloy)**BUYSK**£6.24**3.8★**▲ 71%**](https://www.amazon.co.uk/dp/B09HK5Q5RG)
**~~View all trending →~~**
## **What buyers say about vice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Worth the price”*
**Quality-Overall**19%
*“Build quality and ease of use”*
**Strength**16%
*“Very sturdy”*
**Size-Overall**7%
*“comfortable fit”*
**Advertised Vs Actual Product**7%
*“Just what I wanted”*
**Ease Of Use**5%
*“very handy”*
**Grip**5%
*“Good firm grip, adjustable positioning, very stable”*
**Adjustability/Rotatability/Reclining**3%
*“Easy to use and adjust”*
**Portability**2%
*“useful for holding models”*
**Design-Overall**2%
*“Well made”*
### **What buyers complain about **
**Size-Overall**35%
*“Not fit for purpose”*
**Quality-Overall**15%
*“Disappointing due to the rubber pads and overall quality”*
**Durability**6%
*“The Vice broke in half just after 4 weeks of use where was use this only 4-5 times a week”*
**Strength**4%
*“Not a very strong vice”*
**Noise Level**4%
*“hit the door loudly”*
**Grip**4%
*“The worst bit the the plastic gards for the vice grips be right tho”*
**Weight Heavy**2%
*“Heavier than I thought”*
**Adhesion/Stickiness**2%
*“Doesn't clamp tight enough”*
**Instructions/User Manual/Troubleshooting**2%
*“Not much in the way of any instructions”*
**Assembly/Installation**2%
*“Had to drill out the flashing from all assembly holes”*
### **Top return reasons **
**Size-Overall**50%
**Defective Material/Parts**10%
**Functionality-Overall**6%
**Grip**5%
**Durability**5%
**Quality-Overall**5%
**Strength**3%
**Add-Ons/Attachments**2%
**Weight Heavy**2%
**Design-Overall**2%
## **Common questions**
- **Is vice profitable to sell on Amazon United Kingdom?**
- The niche generates £223K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the vice niche?**
- 18 brands and 59 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in vice?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.1%.
- **When does demand for vice peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vice niche?**
- Listings span £5.74–£57.21; the average listing price is £20.48 (sweet spot $15–$100). The average incumbent carries 966 reviews — the moat a new listing must climb.
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