---
title: "Reviews — utility knife - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/utility-knife/reviews"
last_updated: "2026-07-31T09:20:21.536Z"
locale: en
meta:
  description: "Niche score 41/100 · £566K/yr market · 2.0M searches/yr · £7.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £566K/yr market · 2.0M searches/yr · £7.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — utility knife - Flapen"
---

# **utility knife**

**Skip it**

Soft demand (-20.6% this quarter) — this niche doesn't clear our bar today.

Market size 63Growth 15Conversion 44Competition 28Returns 96Price range 17Avg price 22Brand share 33Review moat 38Quality gap 37

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£566K**

£566K/yr · 2.0M searches

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,708**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£7.94**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.12–£17.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-20.6%**

90-day search growth — must beat 0% to launch