---
title: "Trend — trowel - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/trowel/trend"
last_updated: "2026-07-31T08:36:14.783Z"
locale: en
meta:
  description: "Niche score 59/100 · £323K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £323K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — trowel - Flapen"
---

# **trowel**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 58Conversion 96Competition 52Returns 98Price range 31Avg price 21Brand share 48Review moat 64Quality gap 47

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****936.38**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+33.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****£323K**

£323K/yr · 313K searches

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.60–£20.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£7.40**

avg listing price — sweet spot $15–$100