---
title: "Search terms — torch - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/torch/search-terms"
last_updated: "2026-07-31T09:18:13.981Z"
locale: en
meta:
  description: "Niche score 53/100 · £2.3M/yr market · 3.3M searches/yr · £10.67 avg price. Soft demand (-25.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £2.3M/yr market · 3.3M searches/yr · £10.67 avg price. Soft demand (-25.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — torch - Flapen"
---

# **torch**

**Worth a look**

Shows low returns (0.8%), but soft demand (-25.0% this quarter) keeps it on the watch list.

Market size 95Growth 12Conversion 70Competition 48Returns 96Price range 44Avg price 39Brand share 47Review moat 22Quality gap 28

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.3M**

£2.3M/yr · 3.3M searches

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£5.59–£22.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.67**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****9,682.36**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-25.0%**

90-day search growth — must beat 0% to launch