---
title: "Search terms — tool roll - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/tool-roll/search-terms"
last_updated: "2026-07-31T09:18:32.439Z"
locale: en
meta:
  description: "Niche score 54/100 · £54K/yr market · 124K searches/yr · £12.36 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £54K/yr market · 124K searches/yr · £12.36 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tool roll - Flapen"
---

# **tool roll**

**Worth a look**

Shows low returns (1.0%), but a small market ($54K/yr) keeps it on the watch list.

Market size 14Growth 17Conversion 44Competition 74Returns 95Price range 54Avg price 53Brand share 90Review moat 64Quality gap 68

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****957.42**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£4.13–£27.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£12.36**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-15.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£54K**

£54K/yr · 124K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")