---
title: "Products — toilet - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/toilet/products"
last_updated: "2026-07-31T06:45:20.857Z"
locale: en
meta:
  description: "Niche score 62/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — toilet - Flapen"
---

# **toilet**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 81Growth 19Conversion 40Competition 80Returns 100Price range 47Avg price 82Brand share 54Review moat 31Quality gap 75

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£79.72**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£1.2M**

£1.2M/yr · 458K searches

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£0.77–£182.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,352.44**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.2%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")