---
title: "Products — toilet roll storage - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/toilet-roll-storage/products"
last_updated: "2026-07-31T13:05:11.313Z"
locale: en
meta:
  description: "Niche score 56/100 · £196K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £196K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — toilet roll storage - Flapen"
---

# **toilet roll storage**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 13Conversion 23Competition 85Returns 95Price range 50Avg price 63Brand share 91Review moat 66Quality gap 58

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Review moat**

**Good****853.57**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.56**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£5.80–£24.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£196K**

£196K/yr · 784K searches

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-24.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")