---
title: "Trend — toilet roll holder - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/toilet-roll-holder/trend"
last_updated: "2026-07-31T20:45:19.333Z"
locale: en
meta:
  description: "Niche score 57/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — toilet roll holder - Flapen"
---

# **toilet roll holder**

**Worth a look**

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 88Growth 16Conversion 60Competition 74Returns 89Price range 23Avg price 25Brand share 53Review moat 32Quality gap 62

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.6M**

£1.6M/yr · 3.5M searches

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,297.94**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£8.85**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.39–£18.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-17.8%**

90-day search growth — must beat 0% to launch