---
title: "Tile Paint — £172K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/tile-paint"
last_updated: "2026-07-31T07:58:19.221Z"
locale: en
meta:
description: "Niche score 45/100 · £172K/yr market · 459K searches/yr · £17.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £172K/yr market · 459K searches/yr · £17.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tile Paint — £172K/yr Amazon UK Niche (2026) - Flapen"
---
# **tile paint**
**Skip it**
Soft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 12Conversion 27Competition 61Returns 92Price range 68Avg price 80Brand share 22Review moat 25Quality gap 63
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.13**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.19–£29.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£172K**
£172K/yr · 459K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,665.79**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tile paint is a £172K/yr Amazon United Kingdom market (459K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tile paint market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£137K–£171K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **68%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**6%**
- Johnstone's35% - V3324% - Rust-Oleum19% - THE ONE7% - SIRAMICO COATINGS6% - Dulux3% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/tile-paint/trend)
## **Top tile paint search terms**
- **tile paint**189K/yr-27.4%1.1% conv. - **bathroom tile paint**60K/yr-29.7%1.0% conv. - **tile paint for bathroom**54K/yr-18.8%1.1% conv. - **tile paint for kitchens**43K/yr-30.5%1.3% conv. - **kitchen tile paint**36K/yr-24.8%1.2% conv. - **white tile paint**34K/yr-21.1%4.3% conv. - **bathroom tile paint waterproof**7K/yr-33.8%1.0% conv. - **tile paint bathroom**6K/yr-30.9%0.9% conv. - **white tile paint for bathroom**7K/yr-24.7%5.0% conv. - **ceramic tile paint**5K/yr+1.6%0.3% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/tile-paint/search-terms)
## **Top tile paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£34K30%£52K40%£69K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones Revive - Tile Paint - White - Upcycling Paint - Gloss Finish 750 ml**Johnstone's**£14.83**4.4★4,090 rev](https://www.amazon.co.uk/dp/B073W9544J) [2**V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 750ml**V33**£21.30**4.5★287 rev](https://www.amazon.co.uk/dp/B0C7WD39M7) [3**Johnstones Revive - Tile Paint - Pale Grey - Upcycling Paint - Gloss Finish - 750 ml**Johnstone's**£13.49**4.4★4,090 rev](https://www.amazon.co.uk/dp/B07ZM8PPP3) [4**Rust-Oleum White water resistant Kitchen Tile Paint in Satin Finish - Chalk White 750ml**Rust-Oleum**£11.71**4.4★180 rev](https://www.amazon.co.uk/dp/B0BJ2QZ7NZ) [5**V33 Renovation Wall Tile & Panelling Paint - No Undercoat Needed - for High Moisture Surfaces - Resistant to Temperature Variations - White Satin 2L**V33**£28.72**4.5★287 rev](https://www.amazon.co.uk/dp/B0C7WB9XXV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g**Nebulith**£11.91**10 rev8mo ago](https://www.amazon.co.uk/dp/B0G335Y4J6) [**The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC**THE ONE**£11.93**26,529 rev9mo ago](https://www.amazon.co.uk/dp/B0FX8VS4V7) [**Mollor Tub and Tile Refinishing Kit with Tools 1KG White Tile Paint Water Based & Low Odor DIY Bathtub Paint Easy to Use for Bathroom Kitchen Porcelain Floor Semi-Gloss White 50-60sq.ft**Mollor**£25.33**228 rev1y ago](https://www.amazon.co.uk/dp/B0F2HRN8LC) [**SIRAMICO COATINGS BRICK & TILE PAINT | WHITE - MATT | 1 2.5 and 5 Litres (White 1 Liter)**SIRAMICO COATINGS**£16.41**56 rev1y ago](https://www.amazon.co.uk/dp/B0DGVTLMYW) [**SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application**SIRAMICO COATINGS**£15.32**692 rev2y ago](https://www.amazon.co.uk/dp/B0D2RVW9KK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The ONE All-In-One Paint & Primer - Sage Green Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Wall Floors Furniture | Durable Water-Based Low VOC**THE ONE**£11.93**4.4★**▲ 275%**](https://www.amazon.co.uk/dp/B0FX8VS4V7) [**V33 Renovation Multi-Surface Paint - No Undercoat Needed - Over 20 Surfaces - Resistance to Water Stains & Impact - High Coverage - Grey Blue Satin 750ml**V33**£22.41**4.5★**▲ 257%**](https://www.amazon.co.uk/dp/B0C7WBSM4V) [**White Enamel Touch Up Paint Bathtub and Tile Paint Bath P/aint Gloss White White Repair P/aint for Scratches Waterproof Bathroom Tile Pai/nt with Brush Stirring Rods&Gloves Ceramic Pai/nt 300g**Nebulith**£11.91**4.0★**▲ 129%**](https://www.amazon.co.uk/dp/B0G335Y4J6) [**RUSTINS Quick Dry Step & Tile Paint Black 500ml**RUSTINS**£8.19**4.0★**▲ 107%**](https://www.amazon.co.uk/dp/B016I86X9O) [**Rust-Oleum Beige water resistant Kitchen Tile Paint in Satin Finish - Hessian 750ml**Rust-Oleum**£17.84**4.3★**▲ 78%**](https://www.amazon.co.uk/dp/B0BJ2S4R3L)
**~~View all trending →~~**
## **What buyers say about tile paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**24%
*“The paint goes on extremely well”*
**Quality-Overall**14%
*“Excellent coverage”*
**Coverage**11%
*“Covers well”*
**Value For Money**7%
*“Good price”*
**Advertised Vs Actual Product**6%
*“Much better than I expected”*
**Ease Of Use**6%
*“Easy to use”*
**Color**6%
*“Amazing colour”*
**Engraving/Paint/Sublimation**5%
*“Very good tile paint that actually works”*
**Moist/Dry**2%
*“It dries so natural and quick”*
**Efficiency**2%
*“This seems to do its job”*
### **What buyers complain about **
**Paint Quality**33%
*“Poor quality paint”*
**Size-Overall**11%
*“Ridiculous small size”*
**Coverage**5%
*“you get better coverage with Dulux”*
**Value For Money**4%
*“it a fraction of the price”*
**Thickness**4%
*“bit thin”*
**Quality-Overall**4%
*“Absolute rubbish at a high price”*
**Leak-Proof**3%
*“Leaking, returned”*
**Durability**3%
*“2 months later the mould came back”*
**Functionality-Overall**3%
*“Wipes off. Comes off. Not fit for Bathroom purposes”*
**Smell**2%
*“No smell worth a mention”*
### **Top return reasons **
**Size-Overall**46%
**Paint Quality**24%
**Color**14%
**Value For Money**3%
**Leak-Proof**3%
**Functionality-Overall**2%
**Advertised Vs Actual Product**2%
**Coverage**1%
**Quality-Overall**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is tile paint profitable to sell on Amazon United Kingdom?**
- The niche generates £172K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the tile paint niche?**
- 10 brands and 47 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in tile paint?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Coverage. The return rate is 1.1%.
- **When does demand for tile paint peak?**
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the tile paint niche?**
- Listings span £8.19–£29.18; the average listing price is £17.13 (sweet spot $15–$100). The average incumbent carries 4,666 reviews — the moat a new listing must climb.
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