---
title: "Tile Adhesive — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/tile-adhesive"
last_updated: "2026-07-31T07:59:00.291Z"
locale: en
meta:
description: "Niche score 46/100 · £101K/yr market · 116K searches/yr · £9.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £101K/yr market · 116K searches/yr · £9.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tile Adhesive — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **tile adhesive**
**Skip it**
Soft demand (-12.4% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 19Conversion 83Competition 38Returns 97Price range 39Avg price 29Brand share 37Review moat 50Quality gap 55
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,528.86**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.68–£22.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.52**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£101K**
£101K/yr · 116K searches
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tile adhesive is a £101K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tile adhesive market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£76K–£95K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **64%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 98%
**Open market**
**13%**
- EVO-STIK44% - Bartoline16% - Everbuild11% - Unibond7% - GleamGlee5% - GORILLA5% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
3K2KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/tile-adhesive/trend)
## **Top tile adhesive search terms**
- **tile adhesive**95K/yr-17.0%7.5% conv. - **outdoor tile adhesive**7K/yr+62.7%3.8% conv. - **wall tile adhesive**8K/yr-17.2%7.3% conv. - **waterproof tile adhesive**3K/yr-13.8%6.3% conv. - **tile cement**3K/yr-15.1%8.6% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/tile-adhesive/search-terms)
## **Top tile adhesive products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Evo Stik Wall Tile Adhesive Ready Mixed High Strength Instant Grab Economy Size**EVO-STIK**£6.03**4.4★176 rev](https://www.amazon.co.uk/dp/B005342TWA) [2**Bartoline Fix and Grout Tile Adhesive 1kg Ready-Mixed**Bartoline**£3.68**4.4★159 rev](https://www.amazon.co.uk/dp/B07B5MY35T) [3**EVO-STIK Wall Tile Adhesive and Grout White 1L - Mould Resistant - Waterproof - Ready to Use**EVO-STIK**£5.13**4.2★1,795 rev](https://www.amazon.co.uk/dp/B006MO7RCM) [4**EVO-STIK Wall Tile Adhesive Instant Grab 5L - Ready to Use - Non-Slip Formula - Showerproof**EVO-STIK**£13.30**4.5★318 rev](https://www.amazon.co.uk/dp/B007JSTVWO) [5**Everbuild 701 Non Slip Tile Adhesive Ready Mixed Acrylic Based Easy To Apply High Strength White 3.75kg**Everbuild**£6.54**4.4★1,824 rev](https://www.amazon.co.uk/dp/B001GU88CU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Decex Tile Fix & Grout Repair Kit 330g Ready Mixed Waterproof Tile Adhesive & Grout with Grout Spreader Tool White Grout Repair Kit for Bathroom Kitchen Wall & Floor Tile Repairs**Decex**£10.27**10 rev4mo ago](https://www.amazon.co.uk/dp/B0GSP6MJSB) [**Tile Adhesive 250g Strong Waterproof Tile Glue for Wall & Floor Tiles Ceramic Stone & Porcelain Heavy Duty Gap Filling Tile Adhesive for Indoor & Outdoor Repairs**GleamGlee**£7.98**67 rev4mo ago](https://www.amazon.co.uk/dp/B0GR3S7J9N) [**UniBond No More Nails Original White High Strength Grab Adhesive Heavy Duty Mounting Glue for Wood Brick Metal Ceramic & Plaster Instant Grab Interior Use 1 x 175 ml Tube**Unibond**£4.26**323 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWSPZX1) [**Tile Adhesive 250g Extra Strong White Grab Adhesive All-Purpose Construction Glue Ultra-High Strength Waterproof & Temperature Resistant Indoor & Outdoor**GleamGlee**£7.31**248 rev1y ago](https://www.amazon.co.uk/dp/B0FGPR4NJH) [**NX Ready mixed Kitchen & Bathroom Off White Wall tile Adhesive 3.5kg**NX**£8.31**5 rev1y ago](https://www.amazon.co.uk/dp/B0F9FV4WN6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tile Adhesive 250g Strong Waterproof Tile Glue for Wall & Floor Tiles Ceramic Stone & Porcelain Heavy Duty Gap Filling Tile Adhesive for Indoor & Outdoor Repairs**GleamGlee**£7.98**4.0★**▲ 281%**](https://www.amazon.co.uk/dp/B0GR3S7J9N) [**Decex Tile Fix & Grout Repair Kit 330g Ready Mixed Waterproof Tile Adhesive & Grout with Grout Spreader Tool White Grout Repair Kit for Bathroom Kitchen Wall & Floor Tile Repairs**Decex**£10.27**4.8★**▲ 199%**](https://www.amazon.co.uk/dp/B0GSP6MJSB) [**Bartoline Fix and Grout Tile Adhesive 1kg Ready-Mixed**Bartoline**£3.68**4.4★**▲ 167%**](https://www.amazon.co.uk/dp/B07B5MY35T) [**UniBond No More Nails Original White High Strength Grab Adhesive Heavy Duty Mounting Glue for Wood Brick Metal Ceramic & Plaster Instant Grab Interior Use 1 x 175 ml Tube**Unibond**£4.26**4.4★**▲ 151%**](https://www.amazon.co.uk/dp/B0FQWSPZX1) [**NX Dual Purpose Fix & Grout Ready mixed Brilliant white Wall tile Adhesive & grout 1.5kg**NX**£4.27**4.3★**▲ 144%**](https://www.amazon.co.uk/dp/B0F94FH8XG)
**~~View all trending →~~**
## **What buyers say about tile adhesive**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**28%
*“Good adhesive”*
**Quality-Overall**12%
*“Very good product and easy to use — just add water and its ready”*
**Advertised Vs Actual Product**11%
*“As described”*
**Ease Of Use**11%
*“Very good easy to use and hold strong”*
**Value For Money**9%
*“reasonable price”*
**Strength**5%
*“Super strong”*
**Efficiency**2%
*“Does the job well”*
**Grip**2%
*“Good strong grip”*
**Maintenance And Repair**2%
*“is really solid fix”*
**Durability**2%
*“Durable and great finish”*
### **What buyers complain about **
**Adhesion/Stickiness**31%
*“Poor adhesive”*
**Functionality-Overall**9%
*“doesnt do what it says it would”*
**Quality-Overall**8%
*“Very poor performance”*
**Leak-Proof**5%
*“The Whole Thing Has Leaked”*
**Ease Of Use**5%
*“Not worth using”*
**Size-Overall**4%
*“this tub isnt fit for purpose”*
**Strength**4%
*“Not as strong as I thought”*
**Grip**3%
*“Didn't grab well”*
**Ease Of Cleaning**3%
*“Messy to use”*
**Instructions/User Manual/Troubleshooting**2%
*“I undrstood the instructions”*
### **Top return reasons **
**Adhesion/Stickiness**24%
**Leak-Proof**18%
**Functionality-Overall**13%
**Color**10%
**Defective Material/Parts**7%
**Size-Overall**5%
**Advertised Vs Actual Product**4%
**Compatibility-Overall**2%
**Material Quality**2%
**Durability**2%
## **Common questions**
- **Is tile adhesive profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tile adhesive niche?**
- 13 brands and 86 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in tile adhesive?**
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Quality-Overall. The return rate is 0.6%.
- **When does demand for tile adhesive peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the tile adhesive niche?**
- Listings span £3.68–£22.38; the average listing price is £9.52 (sweet spot $15–$100). The average incumbent carries 1,529 reviews — the moat a new listing must climb.
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