---
title: "Search terms — tarpaulin - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/tarpaulin/search-terms"
last_updated: "2026-07-31T13:02:36.552Z"
locale: en
meta:
  description: "Niche score 60/100 · £891K/yr market · 1.5M searches/yr · £9.01 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £891K/yr market · 1.5M searches/yr · £9.01 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — tarpaulin - Flapen"
---

# **tarpaulin**

**Launch it**

A $891K/yr market growing +38.7% this quarter with returns at 0.8% — clears our launch bar.

Market size 76Growth 62Conversion 73Competition 54Returns 96Price range 15Avg price 25Brand share 41Review moat 23Quality gap 70

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£891K**

£891K/yr · 1.5M searches

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+38.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£9.01**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****8,463.15**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£2.69–£17.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100