---
title: "Surge Protector — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/surge-protector"
last_updated: "2026-07-31T07:57:56.137Z"
locale: en
meta:
description: "Niche score 52/100 · £136K/yr market · 190K searches/yr · £14.53 avg price. Soft demand (-8.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £136K/yr market · 190K searches/yr · £14.53 avg price. Soft demand (-8.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Surge Protector — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **surge protector**
**Worth a look**
Shows low returns (0.9%), but soft demand (-8.5% this quarter) keeps it on the watch list.
Market size 30Growth 21Conversion 58Competition 73Returns 96Price range 86Avg price 71Brand share 57Review moat 41Quality gap 23
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£4.17–£99.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£14.53**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,405.42**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£136K**
£136K/yr · 190K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, surge protector is a £136K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **surge protector market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£145K–£182K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**122**
**Top-5 brand share**
**71%**
Top 20: 99%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**26%**
- Masterplug44% - Belkin12% - HANYCONY6% - PRO ELEC5% - DEWENWILS4% - Brennenstuhl3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/surge-protector/trend)
## **Top surge protector search terms**
- **surge protector**90K/yr-5.0%3.3% conv. - **switched extension lead**33K/yr-14.2%3.3% conv. - **power strip surge protector**18K/yr-15.0%3.7% conv. - **power surge protector**11K/yr-0.2%3.0% conv. - **surge protected extension lead 1m**8K/yr-10.2%4.7% conv. - **surge protection**5K/yr+0.7%2.3% conv. - **2m extension lead surge protection**6K/yr+2.6%4.8% conv. - **surge protector power strip**4K/yr-10.5%3.6% conv. - **1m extension lead surge protection**4K/yr-14.7%6.3% conv. - **switchable extension lead**4K/yr-24.1%5.6% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/surge-protector/search-terms)
## **Top surge protector products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£11K12%£16K16%£22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Masterplug Single Socket Surge Protected Power Adaptor with Two USB Charging Points Polished Black**Masterplug**£10.19**4.6★373 rev](https://www.amazon.co.uk/dp/B081ZLBCZ3) [2**Masterplug Four Socket Extension Lead 2 Metre Cable Surge Protection Power and Surge LED Indicators Unswitched 4-Way Plug Extension Cable Power Strip White 13A 4G 2m SRG4210N**Masterplug**£6.31**4.7★1,189 rev](https://www.amazon.co.uk/dp/B07XMZSL25) [3**Masterplug Three Socket Surge Protected Adaptor with Individual Switches**Masterplug**£6.72**4.6★5,887 rev](https://www.amazon.co.uk/dp/B004I5BQ42) [4**Extension Lead with 2 USB C Slots 8 Way Outlets Power Strip with 4 USB Ports 1800J Surge Protection Double Switch Plug Extension with 1.8M Braided Extension Cord for Home Office**HANYCONY**£15.85**4.6★1,989 rev](https://www.amazon.co.uk/dp/B09LTTFM9M) [5**Masterplug Four Socket Extension Lead 2 Metre Cable Surge Protection Individual Switches Power and Surge LED Indicators 4-Way Plug Extension Cable Power Strip White 13A 4G 2m SWSRG4210N**Masterplug**£8.32**4.8★1,111 rev](https://www.amazon.co.uk/dp/B07XJFH54B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)**Desiretech**£7.46**60 rev5mo ago](https://www.amazon.co.uk/dp/B0GK1ZWNVW) [**Automatic Voltage Protector Socket Switcher AC 220V Power Surge Safe Protector UK Plug Socket Refrigerator Protect (1 PCS)**atibi**£11.70**34 rev1y ago](https://www.amazon.co.uk/dp/B0FD3D5P96) [**BOCHLION Extension Lead with 6 USB Slots 5 Way Plug Extension Socket Surge Protection Power Strip with PD30W USB C Slot Independent Switches and 2M Extension Cord Wall Mounted for Home Office-Black**BOCHLION**£19.05**161 rev1y ago](https://www.amazon.co.uk/dp/B0F5NJJB73) [**1.8M Extension Lead 4 Way Socket Outlets Power Strips with 4 USB(2 Type C)**Addtam**£12.43**518 rev2y ago](https://www.amazon.co.uk/dp/B0CTXXPDNQ) [**Mscien Extension Lead 1M 5 Way Plug Sockets with Individual Switches Overload/Surge Protection Wall Mountable Power Strip 1 metre Extension Cable 13A/3250W**Mscien**£13.71**515 rev3y ago](https://www.amazon.co.uk/dp/B0BZS6G6KW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Desiretech 6 Gang Extension Lead - 1 Metre Power Cord 13A Fused UK Plug with Light Indicator Wall Mountable Slim Design 3250W 250V Indoor Home Office Power Cable (White 1 Pack)**Desiretech**£7.46**4.3★**▲ 142%**](https://www.amazon.co.uk/dp/B0GK1ZWNVW) [**Mscien Extension Lead 1M 5 Way Plug Sockets with Individual Switches Overload/Surge Protection Wall Mountable Power Strip 1 metre Extension Cable 13A/3250W**Mscien**£13.71**4.7★**▲ 89%**](https://www.amazon.co.uk/dp/B0BZS6G6KW) [**Masterplug Single Socket Surge Protected Power Adaptor with Two USB Charging Points Polished Black**Masterplug**£10.19**4.6★**▲ 88%**](https://www.amazon.co.uk/dp/B081ZLBCZ3) [**Automatic Voltage Protector Socket Switcher AC 220V Power Surge Safe Protector UK Plug Socket Refrigerator Protect (1 PCS)**atibi**£11.70**4.5★**▲ 87%**](https://www.amazon.co.uk/dp/B0FD3D5P96) [**Mercury Extension Lead with Switches 2 Metre 4 Gang Extension Lead with Individual Switches UK Switched Extension Cable Wall Mountable Power Strip with Fused Plug White**Citronic**£5.80**4.5★**▲ 55%**](https://www.amazon.co.uk/dp/B016IXGG5U)
**~~View all trending →~~**
## **What buyers say about surge protector**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good solid quality product”*
**Value For Money**13%
*“Good value for money”*
**Socket/Port/Plug**12%
*“Great plug”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Add-Ons/Attachments**6%
*“Very neat extension plug”*
**Ease Of Use**4%
*“Easy to use”*
**Design-Overall**4%
*“The slim design is a big plus”*
**Strength**3%
*“Very sturdy”*
**Compactness**2%
*“Compact and useful”*
**Durability**2%
*“Seems durable”*
### **What buyers complain about **
**Durability**14%
*“Not durable”*
**Socket/Port/Plug**13%
*“None of the USB Ports work”*
**Quality-Overall**12%
*“Extremely poor quality”*
**Advertised Vs Actual Product**9%
*“Not as Described”*
**Functionality-Overall**5%
*“Stopped working for no reason”*
**Size-Overall**5%
*“Not fit”*
**Charging**5%
*“Although charging takes a long time”*
**Value For Money**4%
*“Not cheap and is no way worth the money”*
**Touch/Button Controls**4%
*“on/off switch button feels like something that will break soon”*
**Noise Level**3%
*“made a crackling noise when plugged in”*
### **Top return reasons **
**Size-Overall**23%
**Socket/Port/Plug**13%
**Functionality-Overall**11%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**4%
**Product Condition**4%
**Length**4%
**Quality-Overall**4%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is surge protector profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the surge protector niche?**
- 22 brands and 122 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in surge protector?**
- Top complaints mined from reviews: Durability, Socket/Port/Plug, Quality-Overall. The return rate is 0.9%.
- **When does demand for surge protector peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the surge protector niche?**
- Listings span £4.17–£99.62; the average listing price is £14.53 (sweet spot $15–$100). The average incumbent carries 2,405 reviews — the moat a new listing must climb.
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