---
title: "Sup Pump — £436K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/sup-pump"
last_updated: "2026-07-31T05:30:05.228Z"
locale: en
meta:
description: "Niche score 74/100 · £436K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 74/100 · £436K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sup Pump — £436K/yr Amazon UK Niche (2026) - Flapen"
---
# **sup pump**
**Worth a look**
Shows demand growing +747.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 100Conversion 34Competition 75Returns 86Price range 74Avg price 92Brand share 79Review moat 61Quality gap 76
**Growth**
**Incredible****+747.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****£52.85**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Good****£13.94–£128.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,070.72**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£436K**
£436K/yr · 306K searches
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, sup pump is a £436K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 74/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sup pump market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£317K–£423K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **97%**
- **Out of stock**
- **24.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**56%**
Top 20: 95%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**40%**
- WindGallop16% - BAVIZZN13% - VACHAN12% - Mojimdo8% - OutdoorMaster6% - BESCOST4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +747.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 22.1×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/sup-pump/trend)
## **Top sup pump search terms**
- **paddle board electric pump**43K/yr>1,000%2.5% conv. - **sup pump**52K/yr+584.5%1.8% conv. - **paddle board pump**57K/yr+627.4%1.5% conv. - **electric paddle board pump**25K/yr+863.7%2.5% conv. - **paddleboard pump**21K/yr+588.1%1.7% conv. - **electric pump for paddle board**17K/yr>1,000%2.3% conv. - **paddleboard electric pump**14K/yr>1,000%2.7% conv. - **sup pump rechargeable**15K/yr+552.0%2.4% conv. - **sup electric pump**10K/yr+634.8%2.4% conv. - **rechargeable sup pump**10K/yr+624.7%2.3% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/sup-pump/search-terms)
## **Top sup pump products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£17K8%£35K12%£52K16%£70K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WindGallop sup pump paddle board pump electric pump for inflatables with Dolphin Quick Air Inflator Adaptor Auto-Off DC 12V Car Connector for Inflatable Stand Up Paddle Boards Water Sports**WindGallop**£32.94**4.3★11,875 rev](https://www.amazon.co.uk/dp/B0F634P7FF) [2**BAVIZZN Sup Pump 22PSI Paddle Board Pump 12V Dual Stage Air Auto-Off Suitable for Inflator And Deflator Paddle Board Boat Kayaks Water Sport**BAVIZZN**£41.45**4.4★104 rev](https://www.amazon.co.uk/dp/B0GG9C2196) [3**Mojimdo Electric SUP Pump 20PSI with Light Rechargeable Paddle Board Pump 5 Modes & Custom Mode Dual Stage Fast Inflation & Auto-off with 12V DC Car Charge for Paddleboard Tent Mattress**Mojimdo**£55.23**4.3★517 rev](https://www.amazon.co.uk/dp/B0F1TGW8J5) [4**Sup Electric Pump 20psi Electric Paddle Board Pump with 5 Nozzles Smart Inflation Auto-Off Digital Adjustable LCD Function 12V Electric Pumpe for Sup and Inflatable Kayaks (Dark Blue)**VACHAN**£36.07**4.3★186 rev](https://www.amazon.co.uk/dp/B0C4SR1BGN) [5**20 PSI Electric SUP Pump 12V Car Paddle Board Pump with Auto-Off & Deflation Dual Stage Fast Inflator with Digital LCD Pressure Preset 7 Valve Adapters for iSUP Inflatable Kayak & Boat**VACHAN**£37.16**4.3★186 rev](https://www.amazon.co.uk/dp/B0G4T5MGK3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blytech Paddle Board Electric Pump Portable 20PSI SUP Pump with 13 500mAh Rechargeable Battery Fast Inflation/Deflation 7 Nozzles for Inflatables Kayaks Tents Boats Pool**Blytech**£68.56**144 rev3mo ago](https://www.amazon.co.uk/dp/B0GSVT96F4) [**Paddle Board Electric Pump 20PSI Sup Pump Paddleboard Car Powered Electric Pump Auto-Off LED Display Dual Stage Inflation & Deflation Portable Air Pump for Kayak Tent Boat Air Mattress**PPXIA**£40.37**32 rev4mo ago](https://www.amazon.co.uk/dp/B0GSDLMXX1) [**Coanto Electric SUP Pump 20PSI 12V Car Powered Paddle Board Pump with Auto Shut Off Dual-Stage Inflation LED Display Air Pump with 7 Nozzles for SUP Kayak Tent Air Mattress**Coanto**£36.93**29 rev4mo ago](https://www.amazon.co.uk/dp/B0GSDF6XG1) [**Electric Air Pump for Inflatables 4000mAh Portable Electric Pump with 4 Nozzles/LED Light/Hanging Hook | 5kPa 360L/Min | Mini Air Pump for Airbed Air Mattress Camping Mat Swimming Pool**iFunSky**£17.17**169 rev4mo ago](https://www.amazon.co.uk/dp/B0GSFY3YYN) [**TowerTop 10500mAh Electric Paddle Board Pump-50PSI Rechargeable Sup/Car Pump Dual Stage (Inflation & Deflation) with Cooling Fan 8 Nozzles HD LCD Display - for Paddle Boards Inflatables Kayaks Car**TowerTop**£81.59**43 rev5mo ago](https://www.amazon.co.uk/dp/B0GL268L86)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Electric Air Pump for Inflatables 4000mAh Portable Electric Pump with 4 Nozzles/LED Light/Hanging Hook | 5kPa 360L/Min | Mini Air Pump for Airbed Air Mattress Camping Mat Swimming Pool**iFunSky**£17.17**4.1★**▲ 40%**](https://www.amazon.co.uk/dp/B0GSFY3YYN) [**Accwork Electric SUP Pump 20 PSI 12V Car Powered Paddle Board Pump with Dual-Stage Fast Inflation Auto-Off LED Display 5 Modes & 7 Nozzles for Kayaks Tents & Air Mattress**Accwork**£36.93**4.7★**▲ 40%**](https://www.amazon.co.uk/dp/B0GJS9ZNRK) [**Lytool SUP-Pump Electric 50PSI Paddle-Board-Pump Dual Stage Fast Inflation & Auto-off 7 Nozzles with 12V DC Car Charge for Paddleboard Boats Kayaks Tent Mattress**Lytool**£34.88**3.3★**▲ 40%**](https://www.amazon.co.uk/dp/B0GBWN7YD3) [**TowerTop 10500mAh Electric Paddle Board Pump-50PSI Rechargeable Sup/Car Pump Dual Stage (Inflation & Deflation) with Cooling Fan 8 Nozzles HD LCD Display - for Paddle Boards Inflatables Kayaks Car**TowerTop**£81.59**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B0GL268L86) [**Paddle Board Electric Pump 20PSI Sup Pump Paddleboard Car Powered Electric Pump Auto-Off LED Display Dual Stage Inflation & Deflation Portable Air Pump for Kayak Tent Boat Air Mattress**PPXIA**£40.37**4.9★**▲ 39%**](https://www.amazon.co.uk/dp/B0GSDLMXX1)
**~~View all trending →~~**
## **What buyers say about sup pump**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“Easy to Use”*
**Inflation/Deflation**14%
*“Good Inflator”*
**Quality-Overall**9%
*“The hose feels good quality”*
**Value For Money**6%
*“Worth the money”*
**Portability**5%
*“Fast and portable”*
**Battery Life**4%
*“Battery is great”*
**Display-Overall**4%
*“good display”*
**Charging**4%
*“It charges quickly”*
**Efficiency**3%
*“Works Well”*
**Design-Overall**3%
*“The unit's compact design”*
### **What buyers complain about **
**Noise Level**11%
*“It is noisy”*
**Charging**7%
*“Not Rechargeable”*
**Durability**5%
*“Broke almost immediately”*
**Inflation/Deflation**5%
*“Deflating is just as bad”*
**Battery Life**4%
*“the battery level was critically low”*
**Size-Overall**3%
*“This pump is small”*
**Value For Money**3%
*“This is a tad pricey”*
**Quality-Overall**2%
*“It is also expensive for such a poor quality item”*
**Connectivity-Overall**2%
*“the connections are terrible”*
**Functionality-Overall**1%
*“Didnt work”*
### **Top return reasons **
**Functionality-Overall**18%
**Charging**15%
**Size-Overall**11%
**Inflation/Deflation**8%
**Compatibility-Overall**6%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**4%
**Add-Ons/Attachments**4%
**Connectivity-Overall**4%
**Noise Level**3%
## **Common questions**
- **Is sup pump profitable to sell on Amazon United Kingdom?**
- The niche generates £436K/yr across 39 tracked products. 16 of 19 products launched in the last 360 days are still selling. 90-day search growth is +747.0%. Flapen's verdict: Worth a look (74/100).
- **How competitive is the sup pump niche?**
- 26 brands and 35 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in sup pump?**
- Top complaints mined from reviews: Noise Level, Charging, Durability. The return rate is 1.5%.
- **When does demand for sup pump peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 22.1× the quietest.
- **What does it cost to enter the sup pump niche?**
- Listings span £13.94–£128.48; the average listing price is £52.85 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.
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