---
title: "String — £702K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/string"
last_updated: "2026-07-31T05:30:00.477Z"
locale: en
meta:
description: "Niche score 60/100 · £702K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £702K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "String — £702K/yr Amazon UK Niche (2026) - Flapen"
---
# **string**
**Worth a look**
Shows searches that convert (20.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 62Conversion 100Competition 64Returns 99Price range 0Avg price 12Brand share 54Review moat 44Quality gap 28
**Conversion**
**Incredible****20.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£702K**
£702K/yr · 778K searches
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+39.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,129.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£4.46**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.47–£8.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, string is a £702K/yr Amazon United Kingdom market (778K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **string market data**
- **Units sold / yr**
- **125K–150K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£558K–£669K**
- units × avg price
- **Conversion rate**
- **20.2%**
- **Avg BSR**
- **#1,595**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **68%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 88%
**Open market**
**23%**
- NAEEM SONS24% - ANSIO21% - tenn well10% - PH PERKHOMY9% - jijAcraft8% - Vivifying5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/string/trend)
## **Top string search terms**
- **string**373K/yr+21.5%16.8% conv. - **garden twine**80K/yr+194.3%19.7% conv. - **twine**110K/yr+41.9%16.3% conv. - **jute twine**34K/yr+67.3%9.9% conv. - **twine string**36K/yr-5.7%14.4% conv. - **ball of string**19K/yr+29.8%14.6% conv. - **brown string**23K/yr+5.7%17.0% conv. - **jute string**19K/yr+21.6%10.8% conv. - **gardening twine**5K/yr+172.9%21.3% conv. - **cotton string**9K/yr+27.5%6.7% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/string/search-terms)
## **Top string products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£28K8%£56K12%£84K16%£112K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3x 100% Cotton String Balls Kitchen Twine for Meat Durable White Twine for Gardening DIY & Crafting Gift Wrapping & Butchers String (45M x 3) 135M**NAEEM SONS**£3.48**4.6★302 rev](https://www.amazon.co.uk/dp/B0F2TS4C97) [2**ANSIO Natural Jute Twine 101 m / 333 ft 2 mm 3-ply Rustic Brown Garden Twine String for Crafts Floristry Gift Wrapping & Plant Tying - Pack of 1**ANSIO**£3.63**4.6★7,498 rev](https://www.amazon.co.uk/dp/B0847JDJ6X) [3**ARVO Natural Jute Twine 50 m / 164 ft 2 mm 3-ply Rustic Brown Garden Twine String for Crafts Floristry Gift Wrapping & Plant Tying**ANSIO**£2.98**4.6★7,498 rev](https://www.amazon.co.uk/dp/B0DT9L5Z9V) [4**tenn well 1.82mm Jute Twine String 500 Feet 152M Natural Jute Garden String for Gift Wrapping Floristry Gardening and DIY Crafts Decoration (Brown)**tenn well**£4.95**4.7★9,837 rev](https://www.amazon.co.uk/dp/B01F8IQPSY) [5**3x Jute Twine string Garden Twine Jute Rope for Decoration Garden DIY Crafts Gift Wrapping Bundling Packing Floristry (40M x 3) 120M /393 Feet (pack of 3)**NAEEM SONS**£3.35**4.5★159 rev](https://www.amazon.co.uk/dp/B0G62958BN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**80m Garden Twine String Rope for Wrapping and Gardening Green Twine String for Climbing Plants Crafting & DIY Projects (pack of 1)**NAEEM SONS**£3.36**136 rev3mo ago](https://www.amazon.co.uk/dp/B0GXWV1RDZ) [**3x Jute Twine string Garden Twine Jute Rope for Decoration Garden DIY Crafts Gift Wrapping Bundling Packing Floristry (40M x 3) 120M /393 Feet (pack of 3)**NAEEM SONS**£3.35**159 rev7mo ago](https://www.amazon.co.uk/dp/B0G62958BN) [**RunHero Mens thong Mesh Underwear Sexy Low Rise G Strings T-Back Under Panties Black M**RunHero**£8.87**4 rev7mo ago](https://www.amazon.co.uk/dp/B0G5WF4BKM) [**jijAcraft 100M Jute Twine String: 1.5mm Natural Thin Jute String 2Ply Craft Garden Twine for Gift Wrapping DIY Arts Crafts Floristry Bundling Gardening**jijAcraft**£3.87**3,232 rev8mo ago](https://www.amazon.co.uk/dp/B0FZ9DC989) [**100m Garden Twine String Rope for Wrapping and Gardening Green Twine String for Climbing Plants Crafting & DIY Projects (pack of 1) (d green)**NAEEM SONS**£3.42**136 rev1y ago](https://www.amazon.co.uk/dp/B0FBKGBLD6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**80m Garden Twine String Rope for Wrapping and Gardening Green Twine String for Climbing Plants Crafting & DIY Projects (pack of 1)**NAEEM SONS**£3.36**4.7★**▲ 196%**](https://www.amazon.co.uk/dp/B0GXWV1RDZ) [**RunHero Mens thong Mesh Underwear Sexy Low Rise G Strings T-Back Under Panties Black M**RunHero**£8.87**4.7★**▲ 193%**](https://www.amazon.co.uk/dp/B0G5WF4BKM) [**jijAcraft 100M Jute Twine String: 1.5mm Natural Thin Jute String 2Ply Craft Garden Twine for Gift Wrapping DIY Arts Crafts Floristry Bundling Gardening**jijAcraft**£3.87**4.6★**▲ 185%**](https://www.amazon.co.uk/dp/B0FZ9DC989) [**ANSIO Natural Jute Twine 101 m / 333 ft 2 mm 3-ply Rustic Brown Garden Twine String for Crafts Floristry Gift Wrapping & Plant Tying - Pack of 2**ANSIO**£5.00**4.6★**▲ 142%**](https://www.amazon.co.uk/dp/B08DNXZF94) [**3x Jute Twine string Garden Twine Jute Rope for Decoration Garden DIY Crafts Gift Wrapping Bundling Packing Floristry (40M x 3) 120M /393 Feet (pack of 3)**NAEEM SONS**£3.35**4.5★**▲ 137%**](https://www.amazon.co.uk/dp/B0G62958BN)
**~~View all trending →~~**
## **What buyers say about string**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“this twine is quality”*
**Advertised Vs Actual Product**22%
*“As described”*
**Value For Money**17%
*“Good Value”*
**Strength**13%
*“Extremely strong”*
**Ease Of Use**7%
*“Easy to use”*
**Durability**4%
*“Strong and durable”*
**Thickness**3%
*“still holding strong despite not being the thickest twine”*
**Plant Growth**2%
*“Perfect for garden”*
**Smell**1%
*“A natural product with a natural smell”*
**Color**1%
*“The colour blends in with the foliage nicely”*
### **What buyers complain about **
**Size-Overall**17%
*“Size of balls were a bit smaller than expected”*
**Thickness**14%
*“Thin”*
**Advertised Vs Actual Product**13%
*“Misleading”*
**Durability**11%
*“Breakable”*
**Ease Of Use**8%
*“not easy to find”*
**Value For Money**6%
*“Expensive for what it is”*
**Color**5%
*“It's dark green as seen”*
**Material Quality**5%
*“Not as strong as I'd expect nylon twine to be”*
**Quality-Overall**5%
*“Not the best quality for this purpose though as it kept unravelling”*
**Plant Growth**2%
*“Almost killed my plant”*
### **Top return reasons **
**Thin**26%
**Size-Overall**19%
**Thickness**10%
**Quality-Overall**9%
**Color**8%
**Strength**8%
**Value For Money**7%
**Advertised Vs Actual Product**4%
**Functionality-Overall**2%
**Material Quality**1%
## **Common questions**
- **Is string profitable to sell on Amazon United Kingdom?**
- The niche generates £702K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +39.4%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the string niche?**
- 20 brands and 51 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in string?**
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for string peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the string niche?**
- Listings span £2.47–£8.87; the average listing price is £4.46 (sweet spot $15–$100). The average incumbent carries 2,130 reviews — the moat a new listing must climb.
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