---
title: "Search terms — stove paint - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/stove-paint/search-terms"
last_updated: "2026-07-31T09:25:26.626Z"
locale: en
meta:
  description: "Niche score 59/100 · £107K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £107K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — stove paint - Flapen"
---

# **stove paint**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 80Conversion 88Competition 50Returns 98Price range 34Avg price 29Brand share 70Review moat 41Quality gap 53

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+71.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,352.5**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£5.21–£20.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.53**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£107K**

£107K/yr · 110K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")