---
title: "Stove Paint — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/stove-paint"
last_updated: "2026-07-31T08:41:52.544Z"
locale: en
meta:
description: "Niche score 59/100 · £107K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £107K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stove Paint — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **stove paint**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 80Conversion 88Competition 50Returns 98Price range 34Avg price 29Brand share 70Review moat 41Quality gap 53
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+71.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,352.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£5.21–£20.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.53**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£107K**
£107K/yr · 110K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, stove paint is a £107K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stove paint market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£95K–£119K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **80%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**90**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**30%**
- Rust-Oleum18% - RUSTINS16% - PAINTfactory13% - SIRAMICO COATINGS8% - SPRAYTEKK8% - JENOLITE7%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +71.5% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/stove-paint/trend)
## **Top stove paint search terms**
- **bbq paint**20K/yr+149.4%9.1% conv. - **stove paint**34K/yr+46.8%8.0% conv. - **bbq paint black high heat**9K/yr+173.0%11.0% conv. - **bbq spray paint black**5K/yr+199.4%13.2% conv. - **stove paint black**11K/yr-15.0%9.2% conv. - **chiminea paint**4K/yr+119.1%4.2% conv. - **heat resistant spray paint**6K/yr+19.7%5.3% conv. - **fire pit paint**3K/yr+123.5%5.2% conv. - **black stove paint**6K/yr-1.0%12.4% conv. - **log burner paint**5K/yr+40.8%7.6% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/stove-paint/search-terms)
## **Top stove paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£11K15%£16K20%£21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rust-Oleum 400ml Stove & BBQ Spray Paint - Black Matt**Rust-Oleum**£6.64**4.5★7,099 rev](https://www.amazon.co.uk/dp/B001W03POA) [2**Heat Resistant Matt Black Spray Paint Stove High Temperature 400ML BBQS (3)**PAINTfactory**£9.83**4.4★1,350 rev](https://www.amazon.co.uk/dp/B01MG3L4GW) [3**RUSTINS Heat Resistant Black Paint 500ml - Heat Resistant to 220C Quick Dry Metal & Wood Paint for Interior & Exterior Use Durable Protective Black Finish**RUSTINS**£8.87**4.5★5,983 rev](https://www.amazon.co.uk/dp/B001GU2C36) [4**SIRAMICO COATINGS BBQ & Stove Paint - High Temperature Paint 1000c (Black 500ml)**SIRAMICO COATINGS**£13.42**4.6★434 rev](https://www.amazon.co.uk/dp/B0D6YDNFPN) [5**SPRAYTEKK Heat Resistant Spray Paint - 400ml | Matte Black Finish | Up to 800C | Ideal for BBQs Stoves Firepits Ovens Automotive Engines & More | Indoor & Outdoor Use (1)**SPRAYTEKK**£8.95**4.5★116 rev](https://www.amazon.co.uk/dp/B0F6736JQT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paint Factory Stove Paint Black Pack 2 (400ml Each) - Heat Resistant High Temperature BBQ Paint Black High Heat**EDE Group**£8.61**6 rev11mo ago](https://www.amazon.co.uk/dp/B0FN87FBTY) [**Bartoline Direct to Rust Stove and BBQ Paint Black 400ml Matt Finish Heat Resistant Spray up to 200C No Primer Needed All-in-One Paint for BBQs Stoves Fireplaces PipesandAutomotive**Bartoline**£7.84**128 rev11mo ago](https://www.amazon.co.uk/dp/B0FKGSWDNQ) [**SPRAYTEKK Heat Resistant Spray Paint - 400ml | Matte Black Finish | Up to 800C | Ideal for BBQs Stoves Firepits Ovens Automotive Engines & More | Indoor & Outdoor Use (1)**SPRAYTEKK**£8.95**116 rev1y ago](https://www.amazon.co.uk/dp/B0F6736JQT) [![INRAL Heat Resistant Spray Paint Black Matt [400ml] High Temperature BBQ Stove & Exhaust Paint Durable Fast-Drying Coating for Metal Ideal for DIY & Automotive Use](https://m.media-amazon.com/images/I/31RjPmqeusL.jpg)**INRAL Heat Resistant Spray Paint Black Matt \[400ml\] High Temperature BBQ Stove & Exhaust Paint Durable Fast-Drying Coating for Metal Ideal for DIY & Automotive Use**INRAL**£10.03**744 rev1y ago](https://www.amazon.co.uk/dp/B0DBVKRFL4) [**SIRAMICO COATINGS BBQ & Stove Paint - High Temperature Paint 1000c (Black 500ml)**SIRAMICO COATINGS**£13.42**434 rev2y ago](https://www.amazon.co.uk/dp/B0D6YDNFPN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paint Factory Stove Paint Black Pack 2 (400ml Each) - Heat Resistant High Temperature BBQ Paint Black High Heat**EDE Group**£8.61**4.0★**▲ 108%**](https://www.amazon.co.uk/dp/B0FN87FBTY) [**JENOLITE Directorust BBQ & Stove Spray | BLACK | 3x400ml | High Temp Paint Up to 650C | Barbecue Stove Chimineas Wood Burner Automotive Fire Screens**JENOLITE**£20.09**4.4★**▲ 99%**](https://www.amazon.co.uk/dp/B08962J4BY) [![INRAL Heat Resistant Spray Paint Black Matt [400ml] High Temperature BBQ Stove & Exhaust Paint Durable Fast-Drying Coating for Metal Ideal for DIY & Automotive Use](https://m.media-amazon.com/images/I/31RjPmqeusL.jpg)**INRAL Heat Resistant Spray Paint Black Matt \[400ml\] High Temperature BBQ Stove & Exhaust Paint Durable Fast-Drying Coating for Metal Ideal for DIY & Automotive Use**INRAL**£10.03**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B0DBVKRFL4) [**Rust-Oleum 400ml Stove & BBQ Spray Paint - Black Matt**Rust-Oleum**£6.64**4.5★**▲ 83%**](https://www.amazon.co.uk/dp/B001W03POA) [**Bartoline Direct to Rust Stove and BBQ Paint Black 400ml Matt Finish Heat Resistant Spray up to 200C No Primer Needed All-in-One Paint for BBQs Stoves Fireplaces PipesandAutomotive**Bartoline**£7.84**4.1★**▲ 66%**](https://www.amazon.co.uk/dp/B0FKGSWDNQ)
**~~View all trending →~~**
## **What buyers say about stove paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality, easy to apply”*
**Ease Of Use**12%
*“Easy to use”*
**Advertised Vs Actual Product**12%
*“Just what I needed”*
**Paint Quality**10%
*“Decent stove paint”*
**Coverage**7%
*“Covers well”*
**Value For Money**7%
*“Good price”*
**Product Condition**6%
*“make it look brand new”*
**Efficiency**4%
*“Does the job”*
**Engraving/Paint/Sublimation**2%
*“Good paint”*
**Spray/Flow**2%
*“spray looks great”*
### **What buyers complain about **
**Paint Quality**18%
*“The paint I cannot describe as black”*
**Spray/Flow**18%
*“Spray didnt work”*
**Color**9%
*“Not Really Grey”*
**Ease Of Use**6%
*“frustrating to remove”*
**Quality-Overall**5%
*“Cheap for a pack of three”*
**Rusts/Corrodes**4%
*“The calipers on the car started to get surface corrosion”*
**Value For Money**4%
*“Could be better priced”*
**Advertised Vs Actual Product**3%
*“Does not do what it says on the tin”*
**Durability**3%
*“Come off after two days”*
**Product Condition**3%
*“obviously been used”*
### **Top return reasons **
**Paint Quality**29%
**Spray/Flow**14%
**Color**9%
**Functionality-Overall**6%
**Leak-Proof**6%
**Size-Overall**6%
**Compatibility-Overall**5%
**Advertised Vs Actual Product**4%
**Rusts/Corrodes**3%
**Quality-Overall**3%
## **Common questions**
- **Is stove paint profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +71.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the stove paint niche?**
- 17 brands and 90 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in stove paint?**
- Top complaints mined from reviews: Paint Quality, Spray/Flow, Color. The return rate is 0.5%.
- **When does demand for stove paint peak?**
- Demand peaks in Apr–May; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the stove paint niche?**
- Listings span £5.21–£20.09; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 2,353 reviews — the moat a new listing must climb.
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