---
title: "Products — stone paint - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/stone-paint/products"
last_updated: "2026-07-31T10:55:45.998Z"
locale: en
meta:
  description: "Niche score 52/100 · £40K/yr market · 128K searches/yr · £10.72 avg price. A small market ($40K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £40K/yr market · 128K searches/yr · £10.72 avg price. A small market ($40K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — stone paint - Flapen"
---

# **stone paint**

**Worth a look**

Shows low returns (0.8%), but a small market ($40K/yr) keeps it on the watch list.

Market size 10Growth 73Conversion 37Competition 62Returns 96Price range 37Avg price 39Brand share 20Review moat 59Quality gap 78

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+57.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,133.91**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.72**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£4.75–£21.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£40K**

£40K/yr · 128K searches