---
title: "Sticks — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/sticks"
last_updated: "2026-07-31T07:58:07.594Z"
locale: en
meta:
description: "Niche score 43/100 · £71K/yr market · 200K searches/yr · £4.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £71K/yr market · 200K searches/yr · £4.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sticks — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **sticks**
**Skip it**
Prices mostly outside the sweet spot ($1.00–$8.60) — this niche doesn't clear our bar today.
Market size 18Growth 16Conversion 80Competition 44Returns 98Price range 0Avg price 12Brand share 56Review moat 73Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****571.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£71K**
£71K/yr · 200K searches
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.28**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.00–£8.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sticks is a £71K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sticks market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£54K–£64K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**24%**
- G4GADGET30% - 1ABOVE15% - Kids B Crafty13% - YYTOL7% - Penbin6% - SZCXDKJ5%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -18.2% search growth over the last 90 days.
5K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/diy-tools/sticks/trend)
## **Top sticks search terms**
- **sticks**49K/yr-10.5%3.7% conv. - **wooden sticks**48K/yr-14.3%5.4% conv. - **craft sticks**21K/yr-20.4%3.4% conv. - **wooden sticks for craft**23K/yr-28.4%4.0% conv. - **wood sticks**12K/yr-10.4%1.9% conv. - **wooden stick**11K/yr-17.7%1.6% conv. - **sticks for crafting**9K/yr-41.9%3.8% conv. - **wooden craft sticks**6K/yr-27.3%4.1% conv. - **wood stick**5K/yr-19.4%1.7% conv. - **long sticks**3K/yr-1.4%3.3% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/sticks/search-terms)
## **Top sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**150 Bamboo Skewers 30cm in Length Wooden Skewers Sticks for BBQ Cocktail Shish Kabobs Chocolate FountainParty Essentials**G4GADGET**£3.36**4.5★1,050 rev](https://www.amazon.co.uk/dp/B07Q89B5YK) [2**1ABOVE 150 Pieces Natural Wooden Skewers for BBQAppetizer Cocktail Kabob Fruit and Chocolate Fountain SIZE-250 MM(10INCH) (1)**1ABOVE**£2.77**4.5★1,260 rev](https://www.amazon.co.uk/dp/B0938KPKBF) [3**Wooden Dowels 5mm x 20cm Dowel Rods Wooden Sticks for Craft 30 Pack**Kids B Crafty**£3.98**4.5★52 rev](https://www.amazon.co.uk/dp/B0DVT92RRZ) [4**G4GADGET 100-Pack Wooden Waxing Spatulas 6 Inches Disposable Wax Sticks for Body Hair Removal Salon-Grade Applicators Ideal for Warm & Hot Wax**G4GADGET**£3.39**4.6★110 rev](https://www.amazon.co.uk/dp/B075WYW19S) [5**Wooden Sticks for Crafting 100 Pcs Wooden Dowel Rods Round Wood Dowling Rods Hardwood Sticks for Crafts DIY 300mm x 3mm**YYTOL**£4.25**4.4★75 rev](https://www.amazon.co.uk/dp/B0DP4NL6FM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**30 Pack Wooden Dowels 5mm x 20cm Smooth Wooden Sticks for Craft Versatile Dowel Rods for DIY Crafts & School Projects**AXHOME**£3.72**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GXDRFDSJ) [**100Pcs Premium Wooden Dowel Rods 3mm x 300mm Unfinished Craft Sticks for DIY Model Making Cake Tier Support Home Decor & Handcraft Projects**Admygo**£4.27**43 rev6mo ago](https://www.amazon.co.uk/dp/B0GF7KQJJM) [**100 Pcs Natural Wooden Sticks for Crafts - 25cm*5mm Hardwood Craft Dowels Pre-Cut Wood Dowels Rods for DIY Projects Cake Decorating Cake Dowels Wooden Support Rods**Penbin**£4.16**23 rev12mo ago](https://www.amazon.co.uk/dp/B0FJRZJ9LB) [**100pcs 300mm x 3mm Wooden Dowels - Craft Sticks for Model Making Home Decor and DIY Projects**HengChen**£5.15**8 rev12mo ago](https://www.amazon.co.uk/dp/B0FJRLVSYX) [**Wooden Dowels 5mm x 20cm Dowel Rods Wooden Sticks for Craft 30 Pack**Kids B Crafty**£3.98**52 rev1y ago](https://www.amazon.co.uk/dp/B0DVT92RRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**30 Pack Wooden Dowels 5mm x 20cm Smooth Wooden Sticks for Craft Versatile Dowel Rods for DIY Crafts & School Projects**AXHOME**£3.72**5.0★**▲ 263%**](https://www.amazon.co.uk/dp/B0GXDRFDSJ) [**100Pcs Premium Wooden Dowel Rods 3mm x 300mm Unfinished Craft Sticks for DIY Model Making Cake Tier Support Home Decor & Handcraft Projects**Admygo**£4.27**4.8★**▲ 164%**](https://www.amazon.co.uk/dp/B0GF7KQJJM) [**G4GADGET 100-Pack Wooden Waxing Spatulas 6 Inches Disposable Wax Sticks for Body Hair Removal Salon-Grade Applicators Ideal for Warm & Hot Wax**G4GADGET**£3.39**4.6★**▲ 113%**](https://www.amazon.co.uk/dp/B075WYW19S) [**100 Pcs Natural Wooden Sticks for Crafts - 25cm*5mm Hardwood Craft Dowels Pre-Cut Wood Dowels Rods for DIY Projects Cake Decorating Cake Dowels Wooden Support Rods**Penbin**£4.16**4.7★**▲ 42%**](https://www.amazon.co.uk/dp/B0FJRZJ9LB) [**Wooden Dowels 5mm x 20cm Dowel Rods Wooden Sticks for Craft 30 Pack**Kids B Crafty**£3.98**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B0DVT92RRZ)
**~~View all trending →~~**
## **What buyers say about sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good quality”*
**Value For Money**16%
*“Good value”*
**Advertised Vs Actual Product**13%
*“Item as shown”*
**Strength**7%
*“Theyre also sturdy enough to be used as light structural supports, so I can easily see them working well for cake tier support, home décor builds, or hobby frameworks”*
**Size-Overall**6%
*“Consistent Size”*
**Ease Of Use**6%
*“Easy to use”*
**Durability**4%
*“Durable”*
**Soft Feel**3%
*“soft to work with”*
**Design-Overall**3%
*“as it gives full control over the final look”*
**Material Quality**2%
*“All in all a very generous set of craft materials”*
### **What buyers complain about **
**Size-Overall**15%
*“theyre a few millimetres longer than the advertised 30cm length”*
**Strength**14%
*“I wanted to test how strong they were by breaking one”*
**Thickness**11%
*“Very thin sticks”*
**Value For Money**10%
*“little more expensive than shops”*
**Quality-Overall**4%
*“Low quality”*
**Advertised Vs Actual Product**4%
*“Product deceptive”*
**Defective Material/Parts**3%
*“Some are broken or unfinished”*
**Durability**3%
*“Spit and break easily”*
**Shredding Quality**2%
*“they kept splintering while cutting them”*
**Suitable For Indoor**1%
*“Suitable only for indoor use unless sealed with an outdoor sealer”*
### **Top return reasons **
**Size-Overall**63%
**Thin**13%
**Strength**8%
**Thickness**3%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**1%
**Leak-Proof**1%
**Compatibility-Overall**1%
**Durability**1%
## **Common questions**
- **Is sticks profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the sticks niche?**
- 17 brands and 45 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in sticks?**
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.4%.
- **What does it cost to enter the sticks niche?**
- Listings span £1.00–£8.60; the average listing price is £4.28 (sweet spot $15–$100). The average incumbent carries 572 reviews — the moat a new listing must climb.
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