---
title: "Search terms — stick on mirror - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/stick-on-mirror/search-terms"
last_updated: "2026-07-31T21:06:40.922Z"
locale: en
meta:
  description: "Niche score 60/100 · £202K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £202K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — stick on mirror - Flapen"
---

# **stick on mirror**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 15Conversion 42Competition 84Returns 79Price range 66Avg price 40Brand share 84Review moat 73Quality gap 94

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****592.88**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.01–£38.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£202K**

£202K/yr · 555K searches

**Avg price**

**Okay****£10.77**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-19.1%**

90-day search growth — must beat 0% to launch