---
title: "Trend — step stool - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/step-stool/trend"
last_updated: "2026-07-31T08:31:17.261Z"
locale: en
meta:
  description: "Niche score 53/100 · £740K/yr market · 1.5M searches/yr. A deep review moat (8,708 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £740K/yr market · 1.5M searches/yr. A deep review moat (8,708 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — step stool - Flapen"
---

# **step stool**

**Worth a look**

Shows low returns (0.6%), but a deep review moat (8,708 avg reviews) keeps it on the watch list.

Market size 70Growth 23Conversion 54Competition 69Returns 97Price range 37Avg price 41Brand share 54Review moat 22Quality gap 28

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£740K**

£740K/yr · 1.5M searches

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£10.95**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£5.70–£20.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,707.92**

avg incumbent reviews — the moat a new listing must climb