---
title: "Split Pins — £122K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/split-pins"
last_updated: "2026-07-31T09:16:44.031Z"
locale: en
meta:
description: "Niche score 49/100 · £122K/yr market · 183K searches/yr · £4.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £122K/yr market · 183K searches/yr · £4.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Split Pins — £122K/yr Amazon UK Niche (2026) - Flapen"
---
# **split pins**
**Skip it**
Prices mostly outside the sweet spot ($2.64–$7.55) — this niche doesn't clear our bar today.
Market size 28Growth 20Conversion 97Competition 43Returns 97Price range 0Avg price 12Brand share 76Review moat 95Quality gap 35
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****102.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£122K**
£122K/yr · 183K searches
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.37**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.64–£7.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, split pins is a £122K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **split pins market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£131K–£175K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**36%**
- Realjoy26% - ANVINKU10% - Lxtness8% - Rowwait7% - sukevitor7% - Uskerb5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
4K3KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/split-pins/trend)
## **Top split pins search terms**
- **split pins**121K/yr-6.7%14.4% conv. - **paper fasteners**17K/yr-21.8%4.5% conv. - **split pin**12K/yr-2.1%7.7% conv. - **split pins craft**9K/yr-24.4%12.2% conv. - **paper fasteners split pins**8K/yr-28.0%10.8% conv. - **brads**7K/yr-28.2%1.2% conv. - **butterfly pins**6K/yr-6.7%3.9% conv. - **paper pins**3K/yr-2.3%4.6% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/split-pins/search-terms)
## **Top split pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£37K40%£49K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**200 Pcs Split Pins Metal Paper Fasteners Mini Brads 4.5mm x 8mm Round Scrapbooking Brads Split Pins with Storage Box for Paper Craft DIY Stamping Scrapbooking (Gold)**Realjoy**£3.34**4.3★570 rev](https://www.amazon.co.uk/dp/B08PDCLZ5T) [2**ANVINKU 330PCS Cotter Pins Assorted 304 Stainless Steel Split Pins 7 Sizes Cotter Pin Assortment Kit for Automotive Mechanics Marine Repair**ANVINKU**£6.69**4.7★159 rev](https://www.amazon.co.uk/dp/B0FG7PDXTB) [3**Lxtness 100 Pcs Split Pins Metal Paper Fasteners Mini Brads 16mm x 8mm Round Scrapbooking Brads Split Pins for Paper Craft DIY Stamping Scrapbooking (Gold)**Lxtness**£3.86**4.6★44 rev](https://www.amazon.co.uk/dp/B0FKRS3512) [4**100Pcs Split Pins Scrapbooking Brads Split Pins Metal Paper Fasteners Mini Brads 8mmx17mm Round Scrapbooking Brads Split Pins for Paper Craft DIY Stamping Scrapbook Office Household Supplies(Gold)**Rowwait**£2.92**4.6★370 rev](https://www.amazon.co.uk/dp/B0BM49YY2Q) [5**Cotter Pins Assortment Kit 304 Stainless Steel Split Pins Kit Retaining Spring Hitch Cotter Pin Set for Automotive Mechanics Car Garage Workshop**sukevitor**£4.18**4.4★69 rev](https://www.amazon.co.uk/dp/B0D1CP789T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100 Pcs Colourful Split Pins for Crafts 8x19mm Metal Paper Fasteners**Oavie**£3.56**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GX1KPCD8) [**200 Pcs Split Pins Craft Metal Paper Fasteners 8mm x 18mm Multicolor Split Pin Paper Fasteners Split Pins Mini Brads Round Scrapbooking Brads for Paper DIY Stamping Crafts Projects Scrapbooking Office**Acootruing**£3.81**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GT4H8RJZ) [**Wemoralix 100 PCS Paper Fasteners & Multicolor Split Pins for Paper Craft DIY Stamping Scrapbooking Supplies (Mixed Colors)**Wemoralix**£3.72**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FVL8F3FN) [**Lxtness 100 Pcs Split Pins Metal Paper Fasteners Mini Brads 16mm x 8mm Round Scrapbooking Brads Split Pins for Paper Craft DIY Stamping Scrapbooking (Gold)**Lxtness**£3.86**44 rev11mo ago](https://www.amazon.co.uk/dp/B0FKRS3512) [**Sandphyrre Cotter Pins Assortment Kit 304 Stainless Steel 12 Sizes R Clips and Split Pins Spring clips for Hitch Pin Lock Systems**Sandphyrre**£6.44**53 rev1y ago](https://www.amazon.co.uk/dp/B0FH9W4Z63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100 Pcs Colourful Split Pins for Crafts 8x19mm Metal Paper Fasteners**Oavie**£3.56**0.0★**▲ 256%**](https://www.amazon.co.uk/dp/B0GX1KPCD8) [**200 Pcs Split Pins Craft Metal Paper Fasteners 8mm x 18mm Multicolor Split Pin Paper Fasteners Split Pins Mini Brads Round Scrapbooking Brads for Paper DIY Stamping Crafts Projects Scrapbooking Office**Acootruing**£3.81**5.0★**▲ 251%**](https://www.amazon.co.uk/dp/B0GT4H8RJZ) [**500pcs Paper Split Pins Fasteners Brass Split Brads Round Fasteners**JOYSKY**£4.70**4.7★**▲ 109%**](https://www.amazon.co.uk/dp/B0DD43QPG2) [**100 Pcs Gold Split Pins - 8x16mm Metal Paper Fasteners Split Pins Paper Fasteners for Scrapbooking DIY Crafts Office Supplies Brass Brads & Craft Fasteners**EVTHUR**£2.66**5.0★**▲ 106%**](https://www.amazon.co.uk/dp/B0FFXRRRFV) [**Wemoralix 100 PCS Paper Fasteners & Multicolor Split Pins for Paper Craft DIY Stamping Scrapbooking Supplies (Mixed Colors)**Wemoralix**£3.72**4.7★**▲ 81%**](https://www.amazon.co.uk/dp/B0FVL8F3FN)
**~~View all trending →~~**
## **What buyers say about split pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Other than that the pins suppled are good quality”*
**Size-Overall**23%
*“they fit well with no issues”*
**Value For Money**20%
*“Good price”*
**Advertised Vs Actual Product**11%
*“Did the job”*
**Ease Of Use**4%
*“Very useful”*
**Color**3%
*“Lovely colour”*
**Material Quality**2%
*“the metal feels fine for basic use”*
**Strength**1%
*“The are sturdy”*
**Paper Compatibility**0%
*“which worked for thin paper”*
**Stitch/Finish/Polish**0%
*“The finish looks nice”*
### **What buyers complain about **
**Size-Overall**44%
*“Not fit for purpose”*
**Advertised Vs Actual Product**20%
*“Picture is deceptive”*
**Quality-Overall**7%
*“Not good quality or good sizes for compatibility with tie rod ends, need to use old ones because of quality and size issues”*
**Value For Money**4%
*“over priced”*
**Color**2%
*“Not all the colours shown in the advert”*
**Storage Capacity**2%
*“dodgy storage”*
**Thickness**1%
*“was less suitable for thicker card”*
### **Top return reasons **
**Size-Overall**86%
**Defective Material/Parts**3%
**Compatibility-Overall**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Strength**1%
**Functionality-Overall**1%
**Material Quality**1%
**Color**1%
**Ease Of Use**1%
## **Common questions**
- **Is split pins profitable to sell on Amazon United Kingdom?**
- The niche generates £122K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the split pins niche?**
- 20 brands and 25 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in split pins?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.5%.
- **When does demand for split pins peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the split pins niche?**
- Listings span £2.64–£7.55; the average listing price is £4.37 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.
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