---
title: "Search terms — spirit level sets - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/spirit-level-sets/search-terms"
last_updated: "2026-07-31T09:32:12.110Z"
locale: en
meta:
  description: "Niche score 54/100 · £124K/yr market · 128K searches/yr · £36.50 avg price. Soft demand (-22.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £124K/yr market · 128K searches/yr · £36.50 avg price. Soft demand (-22.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — spirit level sets - Flapen"
---

# **spirit level sets**

**Worth a look**

Shows low returns (0.8%), but soft demand (-22.9% this quarter) keeps it on the watch list.

Market size 28Growth 14Conversion 33Competition 67Returns 96Price range 75Avg price 95Brand share 50Review moat 69Quality gap 76

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£36.50**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£5.77–£118.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****754.04**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£124K**

£124K/yr · 128K searches

**Growth**

**Bad****-22.9%**

90-day search growth — must beat 0% to launch