---
title: "Search terms — speed skim - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/speed-skim/search-terms"
last_updated: "2026-07-31T16:16:46.493Z"
locale: en
meta:
  description: "Niche score 45/100 · £89K/yr market · 64K searches/yr · £37.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £89K/yr market · 64K searches/yr · £37.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — speed skim - Flapen"
---

# **speed skim**

**Skip it**

Soft demand (-21.0% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 14Conversion 46Competition 54Returns 80Price range 52Avg price 95Brand share 42Review moat 74Quality gap 38

**Avg price**

**Incredible****£37.82**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****552.73**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£8.47–£172.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£89K**

£89K/yr · 64K searches

**Growth**

**Bad****-21.0%**

90-day search growth — must beat 0% to launch