---
title: "Soft Close Hinges — £104K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/soft-close-hinges"
last_updated: "2026-07-31T07:58:05.929Z"
locale: en
meta:
description: "Niche score 48/100 · £104K/yr market · 107K searches/yr · £13.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £104K/yr market · 107K searches/yr · £13.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soft Close Hinges — £104K/yr Amazon UK Niche (2026) - Flapen"
---
# **soft close hinges**
**Skip it**
Soft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 10Conversion 75Competition 56Returns 46Price range 44Avg price 66Brand share 71Review moat 73Quality gap 62
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****578.83**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£13.89**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****£4.87–£22.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£104K**
£104K/yr · 107K searches
**Growth**
**Bad****-29.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, soft close hinges is a £104K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soft close hinges market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£83K–£111K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#393**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 96%
**Open market**
**29%**
- FURNIWARE18% - NANDEYIBI17% - HBL'9% - Hafele9% - WAIZHIUA9% - Kamtop8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/soft-close-hinges/trend)
## **Top soft close hinges search terms**
- **soft close hinges**44K/yr-29.2%3.6% conv. - **soft close hinges for kitchen cupboards**33K/yr-31.7%5.8% conv. - **soft close cabinet hinges**8K/yr-20.8%3.6% conv. - **soft close door hinges**5K/yr-12.5%2.3% conv. - **soft close hinge**4K/yr-27.5%2.1% conv. - **soft close kitchen hinges**5K/yr-41.9%4.6% conv. - **slow close hinges**3K/yr-17.9%3.3% conv. - **soft close cupboard hinges**3K/yr-50.0%6.0% conv. - **soft close kitchen door hinges**2K/yr-15.3%4.3% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/soft-close-hinges/search-terms)
## **Top soft close hinges products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£16K20%£21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**30 X Pack of Soft Slow Close Kitchen Cabinet Door Hinges**NANDEYIBI**£22.88**4.4★1,492 rev](https://www.amazon.co.uk/dp/B00BPWZ552) [2**HÄFELE *four Pack* Soft Close Add on for Use with Symphony 110 Click on Hinge**Hafele**£7.35**4.3★1,925 rev](https://www.amazon.co.uk/dp/B08LQLT1PV) [3**12pcs Soft Close Hinges for Kitchen Cupboards Wardrobe Furniture**WAIZHIUA**£11.40**4.3★103 rev](https://www.amazon.co.uk/dp/B0CRT1H16L) [4**HBL 10 Pcs Kitchen Cupboard Hinges Soft Close Hinges 35MM 110 Degree Full Overlay for Cupboard Door Kitchen Doors Cabinet and Wardrobe Clip-on Design for Easy Installation**HBL'**£17.02**4.7★57 rev](https://www.amazon.co.uk/dp/B0F7HCB41G) [5**Furniware 10 pcs Soft Close Cabinet Hinge 110 Degree Full Overlay Kitchen Door Hinge 35mm Concealed Kitchen Cabinet Hinges Cabinet Door Plate with Screws**FURNIWARE**£17.77**4.6★980 rev](https://www.amazon.co.uk/dp/B08GSP7DFM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**26 PCS Concealed Soft Close Cabinet Hinges Full Overlay Kitchen Cupboard Hinges Wardrobe Door Hinge with Screws for Bathroom Bedroom Dining Room**QKNOSM**£17.52**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GH7Q5C4L) [**4 Pcs 4.2 * 2.4 inch Soft Close Hinges 3D Adjustable Steel Concealed Cabinet Hinges Modern Full Overlay Door Hin-ges with 24 Screws for Kitchen Bathroom Bedroom & More**RUILILANG**£6.09**12 rev10mo ago](https://www.amazon.co.uk/dp/B0FQNX5QNY) [**HBL 10 Pcs Kitchen Cupboard Hinges Soft Close Hinges 35MM 110 Degree Full Overlay for Cupboard Door Kitchen Doors Cabinet and Wardrobe Clip-on Design for Easy Installation**HBL'**£17.02**57 rev1y ago](https://www.amazon.co.uk/dp/B0F7HCB41G) [**BATINO 10Pcs Kitchen Cupboard Hinges with Screws Cabinet Hinge Soft Close Hinges Wardrobe Door Hinge s Full Overlay Mute Kitchen Units Door Hinge for Bathroom Bedroom Dining Room**BATINO**£8.30**18 rev1y ago](https://www.amazon.co.uk/dp/B0F5Q3J9N6) [**12 PCS Soft Close Cabinet Hinges Kitchen Cupboard Hinges Cold Rolling Door Hinge Cupboard Hinges with Screws Soft Close Hinges for Bathroom Bedroom**HXSYKJDM**£9.42**13 rev1y ago](https://www.amazon.co.uk/dp/B0DR2V328W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**26 PCS Concealed Soft Close Cabinet Hinges Full Overlay Kitchen Cupboard Hinges Wardrobe Door Hinge with Screws for Bathroom Bedroom Dining Room**QKNOSM**£17.52**5.0★**▲ 218%**](https://www.amazon.co.uk/dp/B0GH7Q5C4L) [**10 Pcs Heavy Duty 35mm Cabinet Hinges Slide-on 110 Degree Full Overlay Self Closing Hinges for Kitchen Cabinets Bathroom Wardrobe Cupboard Folding Doors with Screws**Generic**£11.30**4.7★**▲ 174%**](https://www.amazon.co.uk/dp/B0D8V7XCQ8) [**4 Pcs 4.2 * 2.4 inch Soft Close Hinges 3D Adjustable Steel Concealed Cabinet Hinges Modern Full Overlay Door Hin-ges with 24 Screws for Kitchen Bathroom Bedroom & More**RUILILANG**£6.09**4.2★**▲ 69%**](https://www.amazon.co.uk/dp/B0FQNX5QNY) [**12pcs Soft Close Hinges for Kitchen Cupboards Wardrobe Furniture**WAIZHIUA**£11.40**4.3★**▲ 60%**](https://www.amazon.co.uk/dp/B0CRT1H16L) [**HBL 10 Pcs Kitchen Cupboard Hinges Soft Close Hinges 35MM 110 Degree Full Overlay for Cupboard Door Kitchen Doors Cabinet and Wardrobe Clip-on Design for Easy Installation**HBL'**£17.02**4.7★**▲ 55%**](https://www.amazon.co.uk/dp/B0F7HCB41G)
**~~View all trending →~~**
## **What buyers say about soft close hinges**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent product”*
**Size-Overall**16%
*“Fitted perfectly”*
**Value For Money**13%
*“Good price”*
**Advertised Vs Actual Product**10%
*“working exactly as promised”*
**Strength**6%
*“Sturdy and easy to install”*
**Soft Feel**5%
*“soft close works well”*
**Assembly/Installation**5%
*“Easy to install”*
**Efficiency**5%
*“Does the job well”*
**Ease Of Use**4%
*“Easily does the job”*
**Locking Mechanism**4%
*“the soft close mechanism is internal”*
### **What buyers complain about **
**Durability**13%
*“randomly fall apart after a few weeks of use”*
**Quality-Overall**12%
*“Cheap”*
**Size-Overall**11%
*“makes more difficult to fit as the kitchen cupboard doors are new”*
**Functionality-Overall**8%
*“Did not work”*
**Strength**7%
*“Very flimsy”*
**Compatibility-Overall**6%
*“Doesn't fit pre drilled UK units and doors”*
**Locking Mechanism**5%
*“First fitting -the hinges closed very slowly”*
**Assembly/Installation**5%
*“Fiddly to install doors”*
**Value For Money**5%
*“Cheap, not for heavy doors”*
**Advertised Vs Actual Product**3%
*“not soft closing as stated”*
### **Top return reasons **
**Size-Overall**69%
**Compatibility-Overall**11%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Mechanism Issues**2%
**Add-Ons/Attachments**1%
**Strength**1%
**Hard Feel**1%
## **Common questions**
- **Is soft close hinges profitable to sell on Amazon United Kingdom?**
- The niche generates £104K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the soft close hinges niche?**
- 18 brands and 44 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in soft close hinges?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.3%.
- **When does demand for soft close hinges peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the soft close hinges niche?**
- Listings span £4.87–£22.88; the average listing price is £13.89 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.
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