---
title: "Search terms — smoke and carbon monoxide alarm - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/smoke-and-carbon-monoxide-alarm/search-terms"
last_updated: "2026-07-31T12:44:46.372Z"
locale: en
meta:
  description: "Niche score 50/100 · £402K/yr market · 183K searches/yr · £20.60 avg price. Soft demand (-34.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £402K/yr market · 183K searches/yr · £20.60 avg price. Soft demand (-34.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — smoke and carbon monoxide alarm - Flapen"
---

# **smoke and carbon monoxide alarm**

**Worth a look**

Shows low returns (1.0%), but soft demand (-34.9% this quarter) keeps it on the watch list.

Market size 56Growth 8Conversion 90Competition 37Returns 94Price range 82Avg price 89Brand share 19Review moat 31Quality gap 43

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£20.60**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£10.85–£36.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£402K**

£402K/yr · 183K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,356.94**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-34.9%**

90-day search growth — must beat 0% to launch