---
title: "Search terms — smart plug - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/smart-plug/search-terms"
last_updated: "2026-07-31T15:57:14.700Z"
locale: en
meta:
  description: "Niche score 56/100 · £2.5M/yr market · 1.9M searches/yr · £15.28 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £2.5M/yr market · 1.9M searches/yr · £15.28 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — smart plug - Flapen"
---

# **smart plug**

**Launch it**

A $2.5M/yr market growing +1.8% this quarter with returns at 1.9% — clears our launch bar.

Market size 95Growth 27Conversion 82Competition 47Returns 76Price range 61Avg price 76Brand share 14Review moat 23Quality gap 50

**Market size**

**Incredible****£2.5M**

£2.5M/yr · 1.9M searches

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£15.28**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£6.09–£28.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+1.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,574.65**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand