---
title: "Search terms — smart light switches - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/smart-light-switches/search-terms"
last_updated: "2026-07-31T15:59:46.515Z"
locale: en
meta:
  description: "Niche score 38/100 · £91K/yr market · 426K searches/yr · £14.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £91K/yr market · 426K searches/yr · £14.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — smart light switches - Flapen"
---

# **smart light switches**

**Skip it**

Soft demand (-30.2% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 10Conversion 19Competition 56Returns 32Price range 71Avg price 68Brand share 17Review moat 58Quality gap 79

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£5.78–£37.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£14.11**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,198.79**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****£91K**

£91K/yr · 426K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-30.2%**

90-day search growth — must beat 0% to launch