---
title: "Search terms — small torch - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/small-torch/search-terms"
last_updated: "2026-07-31T15:03:18.039Z"
locale: en
meta:
  description: "Niche score 47/100 · £249K/yr market · 387K searches/yr · £7.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £249K/yr market · 387K searches/yr · £7.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — small torch - Flapen"
---

# **small torch**

**Skip it**

Soft demand (-26.6% this quarter) — this niche doesn't clear our bar today.

Market size 46Growth 12Conversion 81Competition 51Returns 96Price range 26Avg price 21Brand share 52Review moat 22Quality gap 45

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£249K**

£249K/yr · 387K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.11–£19.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****9,991.4**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.47**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-26.6%**

90-day search growth — must beat 0% to launch