---
title: "Search terms — small oil filled radiator - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/small-oil-filled-radiator/search-terms"
last_updated: "2026-07-31T14:14:44.738Z"
locale: en
meta:
  description: "Niche score 39/100 · £74K/yr market · 98K searches/yr · £22.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £74K/yr market · 98K searches/yr · £22.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — small oil filled radiator - Flapen"
---

# **small oil filled radiator**

**Skip it**

Soft demand (-74.1% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 0Conversion 42Competition 25Returns 39Price range 92Avg price 94Brand share 44Review moat 44Quality gap 86

**Avg price**

**Great****£22.77**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£13.78–£47.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,131**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£74K**

£74K/yr · 98K searches

**Growth**

**Bad****-74.1%**

90-day search growth — must beat 0% to launch